Influencer

Meet Lauren Paley, the ‘Stairwell Siren’ Behind the Creator Economy’s Multigenerational Music Playbook  

What happens when two of the Creator Economy’s most commercially valuable audiences, millennial parents who grew...

Influencer

How SeanDoesMagic Used Cannes Lions to Move Beyond Being Campaign Talent 

Sean Sotaridona spent this year’s Cannes Lions handing out playing cards. Not standard business cards, but...

Talent Collectives

Ronit Cohn Says the Creator Businesses That Last Will Be Built on Fans, Not Feeds

Ronit Cohn, the founder and CEO of Cohn Talent Group, has spent more than 15 years...

Influencer

Content Creator Dylan Nabeth on Learning To Think Like A Businessman

Dylan Nabeth’s path to success was not a straight climb. It took restart after restart before...

Platform

pocket.watch to Premiere Creator-Led Series ‘Rabbit Hole’ July 13 on Disney+, Hulu 

pocket.watch will premiere “Rabbit Hole,” a creator-led variety series, on Disney+ and Hulu on July 13...

Influencer

Good Good, Dude Perfect Expand Partnership With Co-Branded Products, Live Events

Good Good and Dude Perfect are broadening their business relationship with a partnership that spans consumer...

Agency

Creator Agency Amplify Launches Program to Help Creators Develop and Own Their IP

Australian creator agency Amplify has launched “Amplify Originals,” a pilot program that funds creators to develop...

Influencer

MrBeast to Join ABC’s ‘Shark Tank’ as Guest Shark for Upcoming Season

Jimmy Donaldson, the YouTuber known as “MrBeast,” will appear as a guest shark on ABC’s “Shark...

Talent Collectives

Michael Strahan Launches Podcast Under SMAC’s New Network With Sinclair’s AMP Media

Michael Strahan is adding podcast host to his résumé. The “Good Morning America” anchor will co-host...

Talent Collectives

Zigazoo, Wheelhouse Launch Joint Venture to Develop Gen Alpha Creator Talent

Zigazoo, a social media platform for kids, and Wheelhouse, a media, talent and entertainment investment company,...

Platform

TikTok Launches Six-City ‘Discover America’ Tour

TikTok has kicked off a six-city tour called “Discover America,” marking the U.S. semiquincentennial by highlighting...

Commentary

EU to Target Influencer Marketing of Weight-Loss Jabs, Cosmetic Surgery

The European Union is preparing to strengthen rules governing what influencers can promote online, with weight-loss...

Strategy

‘CatsOnACouch’ Creator Sues Trump Administration Over Alleged Vance Event Ban

Amanda McGonigle, the creator behind the satirical Instagram account @catsonacouch, has sued the Office of the...

Platform

Pinterest’s Malik Ducard on Influencer Marketing and Its Own Authenticity

Influencer Marketing’s growth is also what broke its credibility, according to Malik Ducard. As the industry...

Tech

Jared Gutstadt Has Seen Creative Industries Democratized Before. He Thinks Podcasting Is Next

Jared Gutstadt spent the first half of 2026 building an AI platform that lets anyone launch...

Influencer

Emma Arletta Built Her Platform Around Fashion’s Blind Spot. Now She’s Sitting at the Design Table  

One morning in 2020, Emma Arletta woke up on an air mattress on the floor of...

Commentary

The 10 Fastest-Growing U.S. Instagram Accounts of June 2026

Oliver Tree’s account surged after reports of his June 14 helicopter crash in Rio de Janeiro...

Commentary

London Podcast Festival Returns in September With Jameela Jamil, Caitlin Moran and ‘No Such Thing As A Fish’

The London Podcast Festival will return to Kings Place from September 3 to 13, 2026, marking...

Agency

Dentsu Integrates Meta’s Creator Marketplace APIs for Faster Creator Activation

Dentsu UK&I has launched Creator & Trends Studio, a proprietary planning platform that integrates Meta’s Creator...

Commentary

Podcast Movement Opens Public Voting for September Conference Sessions

Podcast Movement has opened public voting for speaker sessions at its 2026 conference, taking place September...

Brand

State Farm Taps IShowSpeed to Headline ‘Gamerhood’ Season 5

State Farm’s reality competition series “Gamerhood” returns for a fifth season on July 31, headlined by...

Influencer

IShowSpeed to Lead First-Ever YouTube FIFA Creator Cup in New York’s Central Park

YouTube and FIFA will hold the first-ever YouTube FIFA Creator Cup on July 12 at Wollman...

Technology

Google Launches Search Console Tool for Creators to Track Social Content Performance

Google has introduced platform properties, a new Search Console property type that lets site owners and...

Talent Collectives

CAA Hires Agent Georgia Katz to Expand UK Creators Division

CAA has hired Georgia Katz, a former Insanity Management and Gleam Futures agent, to join its...

Brand

Costco’s Organic Social Buzz Is Pulling In Younger Members Without a Marketing Budget

Costco is picking up a following on social media without paying for it, and the pattern...