Commentary

B2B Has Run Out of Excuses to Avoid Creator Marketing, Says Later CEO Scott Sutton

B2B companies have watched creator marketing transform consumer brands for a decade. Most are still on...

Agency

HardScope Wants to Be the Infrastructure Layer the Creator Economy Is Missing

Around 5% of the global digital ad market flows into the Creator Economy, even though youth...

Talent Collectives

Inside Mom 2.0 Summit 2026: Ownership, AI, and the Creator Economy’s Next Phase

Parenting creators were the first to prove that personal storytelling could generate real commercial value online....

Influencer

TikToker Khaby Lame Named Ambassador for Dakar 2026 Youth Olympic Games

Khaby Lame, the Italian-Senegalese content creator and TikTok’s most-followed account, has been named an official ambassador...

Commentary

Owl & Co. to Host Vertical Media Summit in Los Angeles This June

Media consulting firm Owl & Co. will host the Vertical Media Summit on June 3, 2026,...

Platform

NYC Mayor Zohran Mamdani Lifts Government TikTok Ban, Citing Need to Reach New Yorkers on Social Media

New York City Mayor Zohran Mamdani’s administration has reversed the city’s ban on TikTok for government...

Commentary

UK MPs Urge Government to Formally Recognize Creator Economy Through Industrial Classification Update

A cross-party group of UK MPs, backed by YouTube, has written to Culture Secretary Lisa Nandy,...

Platform

TikTok Partners With Cameo to Bring Personalized Fan Videos In-App for U.S. Creators

TikTok and Cameo have announced a partnership that allows U.S.-based TikTok creators to offer personalized video...

Tech

Billion Dollar Boy Partners With Lumanu to Launch ‘Creator Payments’ in Its Companion Platform

Billion Dollar Boy has integrated a payments and compliance tool into Companion, its proprietary AI-powered creator...

Platform

TikTok Shop Partners With Singapore Retail Groups to Build Social Commerce Workforce

TikTok Shop has signed a Memorandum of Understanding (MOU) with the Singapore Retailers Association (SRA) and...

Platform

LinkedIn to Require Advance Scheduling for All Live Streams Starting June

LinkedIn has announced that it will require all live events to be scheduled in advance beginning...

Platform

Snap Acquires Rec Room Assets to Bolster AR Hardware Push as Social Gaming Platform Shuts Down

Snap Inc. has acquired select assets from Rec Room Inc. following the Seattle-based company’s announcement that...

Platform

Instagram Begins Testing Premium Subscription Offering Stealth Story Viewing, Expanded Audience Lists

Meta has begun testing a premium subscription tier on Instagram called “Instagram Plus,” the company confirmed...

Tech

Creative Data Company Vidmob Adds Creator Content Analytics to Its Platform

Vidmob has launched Influencer Intelligence, a new capability designed to convert creator content into granular data...

Tech

YouTube Creator Partnerships API Comes to India Through Qoruz Integration

Qoruz, a creator intelligence and collaboration platform, has integrated YouTube’s Creator Partnerships API, becoming one of...

Commentary

California Bill Targets Family Vloggers, Giving Children the Right to Erase Monetized Content at 18

California Senator Steve Padilla (D-San Diego) introduced Senate Bill 1247 on February 19, a measure that...

Agency

Influur Is Building a Creator-Powered Campaign Layer Around the 2026 FIFA World Cup

Miami-based creator marketplace Influur unveiled a multi-city, creator-led initiative designed to help brands engage audiences around...

Strategy

‘Not Just Another Day’: How SuperHeroes Produced a 100-Million-View Skate Film With AI

“Not Just Another Day” is a skateboarding film where everything the skaters do is real. The...

Tech

Hypeo AI Bets on Formalization Gap in MENA Creator Economy With All-in-One Platform

For most agencies, managing more than 20 influencers across five campaigns for a single brand is...

Tech

Glystn Just Landed Stagwell, Influential, Weber Shandwick – CEO Ethan Fassett Says the Agency Intelligence Race Is On

Glystn, the AI social intelligence platform founded in San Francisco in 2021, has secured enterprise partnerships...

Platform

TikTok Canada Reaches Agreement With Federal Government, Securing Local Operations, Creator Programs

TikTok Canada has reached an agreement with the federal government that will allow its local operations...

Influencer

TikTok Spotlights Savannah Space Founder Cherie Kihato in African All-Stars Series

TikTok has featured Cherie Kihato, founder of Savannah Space, a prominent Kenyan furniture and home decor...

Platform

Meta Expands Threads Ad Capabilities With App Ads, Reply Moderation Tools

Meta has updated its Threads Marketing API to give partners and advertisers access to new ad...

Platform

YouTube Opens Creator Partnerships API to Third-Party Influencer Marketing Platforms

YouTube has expanded access to its Creator Partnership API, allowing a select group of third-party Influencer...

Commentary

From Events to Assets: 22 Creator Economy Operators on Turning IRL Activations Into Scalable UGC Engines

As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven...