iKala, a Taiwan-based AI solutions provider, announced that its AI-powered influencer marketing platform, KOL Radar, now includes over 300 million influencer profiles across 190 countries.

KOL Radar covers major social media platforms, including Facebook, Instagram, YouTube, TikTok, and Twitter. The system analyzes nearly 6 billion social data points monthly, providing brands with multi-market influencer insights.

To address key challenges in influencer marketing, KOL Radar is introducing two major feature upgrades. 

The first focuses on pre-campaign evaluation, allowing brands to estimate metrics such as post reach, shares, and likes for selected influencers. This feature aims to help brands accurately estimate public praise value and generate comprehensive proposals.

The second upgrade introduces a “Directory” feature, automatically consolidating all interactions, records, unlocked, and previously collaborated influencers. This tool is designed to streamline campaign management and simplify influencer asset searches.

“With this achievement, we have reached our ambitious goal of organizing global influencer information through AI, becoming the world’s largest cross-border influencer search and analytics platform,” iKala co-founder and CEO Sega Cheng said in a news release.

Following its expansion into Southeast Asia earlier this year, Cheng reveals that the company focuses on influencer marketing opportunities in North America and Eurasia, responding to global enterprises’ growing demand for cross-border marketing.

A recent SocialPubli report, which surveyed over 1,000 influencers and 70 marketers in Europe and the Americas, revealed that 76% of marketers and 52% of influencers use AI in their work.