Technology

SHOUT: How Two Founders Built An Engine For High-Converting UGC

As brands compete for credibility in the creator economy, user-generated content (UGC) has shifted from a...

Influencer

How Marvella Akiojano Built Marviano Cosmetics Into A Creator-Led Brand

Marvella Akiojano launched Marviano Cosmetics in 2024. Her first collection of smudge-proof lip liners sold out...

Strategy

Beyond The Game: How Greg Hoffman And Ben Lee Are Turning Athletes Into CEOs Of Their Own Identity

The Business of Creativity and former Nike CMO Greg Hoffman have teamed up to reimagine how...

Influencer

How Evie Garbett Is Reimagining Modern Glam For The Creator Economy

Evie Garbett was 17 when her first TikTok reached 300,000 views. It was the kind of...

Strategy

Loti’s Luke Arrigoni On Why Digital Identity Is The Next Big Strategy Play For Creators

What happens when a creator loses control of their likeness?  That question drives Luke Arrigoni, founder...

Influencer

Press X To Create: How VinceJG Turned Retro Gaming Into A Digital Art Movement

The screen flickers. A PlayStation startup sound hums beneath a grainy hip-hop beat, and for a...

Commentary

Influencer’s Creator-Led Marketing Framework Positions Human Connection As Core Growth Strategy

Marketing agency Influencer has released a framework positioning creator-led thinking as an operational system for modern...

Commentary

iShowSpeed Named ‘Streamer Of The Year’ At 2025 Streamer Awards

The Streamer Awards 2025 named iShowSpeed as “Streamer of the Year” on December 6 at The...

Platform

Meta To Cut Reality Labs Budget By Up To 30% As Zuckerberg Pivots From Metaverse To AI

Meta plans to reduce its Reality Labs division budget by as much as 30%, according to...

Influencer

YouTube Creator Cleo Abram Signs With UTA For Representation

Emmy-nominated digital content creator Cleo Abram has signed with UTA for representation.  According to The Hollywood...

Influencer

Creator-Led Tech Show ‘TBPN’ Nearly Sells Out 2026 Ad Inventory With Annual Sponsorship Model

TBPN has nearly sold out its advertising inventory for 2026 through annual, category-exclusive sponsorship deals, co-host...

Commentary

The CRM Debate: How 24 Creator Economy Experts Build and Maintain Their Influencer Pipelines

Customer Relationship Management (CRM) tools, long used by sales and account teams to track relationships, automate...

Technology

Asti Wagner Breaks Down Invyted’s Curated Matchmaking For Brands And Creators

Asti Wagner is the founder and CEO of Invyted, a London-based platform designed to streamline how...

Agency

Alora Society’s Kahlea Wade On Why Influencer Representation Needs A Relationship-First Model

Kahlea Wade built Alora Society to bring intention back to influencer representation. As founder and CEO,...

Agency

Masha Varnavski Shares The Setters Agency’s Formula For Turning Clicks Into Revenue

Masha Varnavski had seen the numbers before. As a senior social media executive at a global...

Strategy

RACER’s Creator Awards: Putting Automotive Influencers In The Driver’s Seat

When Taro Koki joined RACER Media & Marketing in 2024 as President of the newly launched...

Platform

TikTok Sued By Hawaii Over ‘Coercive’ Design Tactics Aimed At Minors

Hawaii has filed a lawsuit against ByteDance Inc. and its affiliated TikTok entities, alleging that the...

Platform

TikTok Launches Location-Based Nearby Feed In Four European Markets

TikTok is rolling out a “Nearby Feed” feature in France, Germany, Italy, and the United Kingdom,...

Strategy

Partnership Between GM, Portal A, and Good Good Golf Sparks Creator-Led 10M-View Off-Road Golf Series

General Motors partnered with Good Good Golf and production company Portal A to promote the all-electric...

Commentary

Half Of Gen Z Says AI Harms Social Media Experience, Survey Finds

Half of Gen Z users express negative views toward AI-generated content on social platforms, according to...

Commentary

TikTok Users Report Addiction Concerns While Maintaining Daily Engagement, Study Finds

Edison Research has released data revealing a complex and contradictory relationship between TikTok and its 112...

Platform

EU Fines X €120 Million For Violating Digital Services Act Transparency Rules

The European Commission has fined X €120 million for breaching transparency obligations under the bloc’s Digital...

Influencer

MrBeast Announces Creator Marketplace For Major Advertisers

Jeffrey Housenbold, CEO of Beast Industries, announced a new MrBeast initiative at The New York Times...

Influencer

YouTuber’s DIY Plant Cloning Community Disrupts Collector Market

A YouTube creator specializing in plant tissue culture has built a community of over 6,000 home...

Influencer

How Rourke Sefton-Minns Built GenHQ Into A Creative Learning Hub

Generative AI is transforming the way people work, think, and create, and few have helped the...