New research from influencer marketing platform Qoruz reveals India’s creator economy has expanded from 962,000 influencers in 2020 to 4.06 million in 2024, marking a 322% increase that reflects the growing importance of creator-driven content in brand marketing strategies.
The gaming category emerged as one of the fastest-growing segments, recording 213% growth between 2020 and 2022 and reaching 467,000 influencers by 2024. Travel influencers demonstrated strong post-pandemic recovery, with a 212% increase in 2023, while parenting influencers grew from 87,000 to 362,000 between 2020 and 2024.
Source: Qoruz
Fashion Maintains Market Leadership
Fashion remains the dominant category, with 470,000 influencers in 2024, followed by Arts and Entertainment and Gaming, projected to reach 430,000 and 467,000 influencers, respectively, in 2025.
Niche categories showed significant momentum, with Infotainment growing 126% and Finance expanding 91% between 2020 and 2022, reaching 203,000 and 232,000 influencers, respectively, in 2024.
Source: Qoruz
“Influencers have moved beyond product endorsements to becoming strategic partners for brands. They create authentic, context-driven content that resonates deeply with audiences, making campaigns more impactful than ever before,” Aditya Gurwara, co-founder & Head of Brand Alliances at Qoruz, said in a statement.
The Health and Fitness category doubled its influencer base to 295,000 by 2024, while Food recovered from an earlier decline to reach 242,000 influencers. According to Qoruz CEO Praanesh Bhuvaneswar, “This isn’t just about numbers; it is about how creators are transforming the way we communicate, shape trends, and connect with audiences. Influencers have become cultural architects, setting the tone for brands to follow.”
New research from influencer marketing platform Qoruz reveals India’s creator economy has expanded from 962,000 influencers in 2020 to 4.06 million in 2024, marking a 322% increase that reflects the growing importance of creator-driven content in brand marketing strategies.
The gaming category emerged as one of the fastest-growing segments, recording 213% growth between 2020 and 2022 and reaching 467,000 influencers by 2024. Travel influencers demonstrated strong post-pandemic recovery, with a 212% increase in 2023, while parenting influencers grew from 87,000 to 362,000 between 2020 and 2024.
Source: Qoruz
Fashion Maintains Market Leadership
Fashion remains the dominant category, with 470,000 influencers in 2024, followed by Arts and Entertainment and Gaming, projected to reach 430,000 and 467,000 influencers, respectively, in 2025.
Niche categories showed significant momentum, with Infotainment growing 126% and Finance expanding 91% between 2020 and 2022, reaching 203,000 and 232,000 influencers, respectively, in 2024.
Source: Qoruz
“Influencers have moved beyond product endorsements to becoming strategic partners for brands. They create authentic, context-driven content that resonates deeply with audiences, making campaigns more impactful than ever before,” Aditya Gurwara, co-founder & Head of Brand Alliances at Qoruz, said in a statement.
The Health and Fitness category doubled its influencer base to 295,000 by 2024, while Food recovered from an earlier decline to reach 242,000 influencers. According to Qoruz CEO Praanesh Bhuvaneswar, “This isn’t just about numbers; it is about how creators are transforming the way we communicate, shape trends, and connect with audiences. Influencers have become cultural architects, setting the tone for brands to follow.”