A Casting Producer’s Take On Content Creation: Interview With Jack Atkins

A young creative chasing the Hollywood dream, Jack Atkins found initial success starring in the Netflix...

MrBeast Responds To Backlash Over New Lunchables Competitor Brand Launched With Logan Paul, KSI 

Content creators MrBeast, Logan Paul, and KSI are entering the packaged lunch market with Lunchly.   The...

Beast Games Contestants Sue MrBeast, Amazon Over Alleged Sexual Harassment, Mistreatment

YouTuber MrBeast, Amazon, and associated production companies face legal action from contestants of the upcoming Beast...

The Real Story Behind Creator Youth Pastor Ryan’s Online Persona

Ryan Kelly, known online as “Youth Pastor Ryan,” went from comedy stages to millions of followers...

MrBeast, Logan Paul, And KSI Team Up To Launch ‘Lunchly,’ A New Lunchables Rival

Content creators MrBeast, Logan Paul, and KSI are entering the packaged lunch market with a new...

What TikTok Star Andrea Cheong Brings To Kering’s “Fashion Our Future” Podcast

Luxury group Kering has hired TikTok influencer Andrea Cheong to host the second season of its...

CAA Snags “Girlies” Creator And TikToker Larray

Creative Artists Agency (CAA) has signed TikTok and YouTube star Larri Merritt, known as Larray, for...

UTA Snags KreekCraft, Roblox’s #1 Streamer And YouTuber With 10+ Million Subscribers  

United Talent Agency (UTA) has signed KreekCraft, the leading Roblox livestreamer and YouTube content creator.  According...

Former “Love Island” Contestant Turned Influencer Molly-Mae Hague Is Launching Her Fashion Brand “Maebe”

Molly-Mae Hague, a 25-year-old influencer and former ‘Love Island’ contestant, will launch her new fashion brand,...

MostlyLuca Reveals How He Went From Lip-Syncing Videos On TikTok To Full-Time Content Creation

Luca Schaefer-Charlton never expected his seventh-grade lip-syncing videos to lead anywhere. Now, at 20, he’s juggling...

Banks Tap Social Media Influencers To Fight Biden’s Banking Reforms

The Consumer Bankers Association (CBA) is leveraging social media influencers to counter the Biden administration’s proposed...

YouTuber Nikocado Avocado Loses 250lbs In Secret In A 2-Year Prank That Shocked Millions Of Fans

Nicholas Perry, known on YouTube as Nikocado Avocado, reveals he has lost 250 pounds over two...

Viral TikTok Saga ‘Who TF Did I Marry?’ Heads To TV, Starring Natasha Rothwell 

Natasha Rothwell is set to star in and produce a television adaptation of “Who TF Did...

‘Hawk Tuah’ Star Haliey Welch Lands Podcast Deal With Jake Paul’s Media Company

Hailey Welch, known for the viral “Hawk Tuah” social media moment, has signed with Jake Paul’s...

Breaking Barriers: Derrick House’s Unique Blend Of Culture And Comedy 

Derrick House, a Bronx-born comedian, has tapped into New York’s vibrant pop-culture scene to turn his...

CAA Signs TikTok Star TooTurntTony As His Ice Tea Brand And Viral Content Go Mainstream

Creative Artists Agency (CAA) has signed Anthony “Tony” Dawson, better known as TooTurntTony, for representation.  Dawson,...

Travel Brands Are Going Viral On Social Media – Here’s The Surprising Strategy Behind Their Success

Travel companies are adopting creator-style strategies on social media platforms to build communities rather than accumulate...

From Dental Assistant To Full-Time Content Creator: Bailey Mitchell’s 7-Month UGC Transformation

In just seven months, Bailey Mitchell has transformed from a dental assistant in a small North...

Texas University Launches Degree In Digital Media Influence For Aspiring Creators

The University of Texas at San Antonio (UTSA) has launched a bachelor’s degree program in digital...

Karys Elise Wright: The 20-Year-Old TikToker Turning Viral Trends Into Global Brand Deals

From filming “embarrassing” videos in her Cumbrian village to collaborating with global brands, Karys Elise Wright’s...

Why SiriusXM Is Investing $125M In Alex Cooper And ‘Call Her Daddy’

SiriusXM announced a new multi-year agreement with Alex Cooper, host of the popular podcast “Call Her...

YouTube Star Turned CEO: How Emma Chamberlain’s $20M Coffee Brand Is Shaking Up The Industry

Emma Chamberlain is stepping into a new role as co-CEO of Chamberlain Coffee, the company she...

The Secret Formula Behind “Mr. Thank You”: Sergey Kosenko’s Journey To 46 Million Instagram Followers

Turning a simple “thank you” into a multi-million-dollar empire sounds impossible.  Yet, that’s exactly what Sergey...

Alyssa McKay Shares Her Journey From Foster Care To Full-Time Content Creator

“I’ve vlogged every day for three years straight,” says Alyssa McKay, her voice a mix of...

Landen Purifoy’s Crescendo From Lockdown Boredom To Content Creation Fame And 18M+ Followers

Ping-pong balls bouncing off pots and pans create melodies that captivate millions. This isn’t a quirky...