Behind The Numbers: Why Black Influencers Earn 34% Less In 2024

UK-based talent management firm SevenSix Agency released the “2024 Influencer Pricing Report,” surveying 300 influencers of...

Influencer Marketing Under Scrutiny: Key Findings From UK’s ASA Rulings

An analysis of 141 rulings by the UK’s Advertising Standards Authority (ASA) from October 2017 to...

2,000 Contestants, 3 Medical Emergencies: Inside MrBeast’s ‘Beast Games’ Chaos

MrBeast, known for his high-stakes challenges and philanthropy, filmed “Beast Games,” a new competition series in...

Aaron Burriss The VidCon Veteran: A Decade Of Insights From The Creator Economy’s Biggest Event

For Aaron Burriss, VidCon isn’t just an annual event – it’s a barometer for the entire...

Morgan Gold And The New Homesteaders: How Social Media Is Fueling A Back-To-The-Land Movement

As the pandemic hit, millions turned to Morgan Gold to learn how to grow their own...

YouTube Star Steps Down From $1M+ Podcast Empire Due To Sexual Misconduct Allegations

Cody Kolodziejzyk, known as Cody Ko on YouTube, is stepping away from day-to-day operations at TMG...

gen.video Unveils PartnrUP To Streamline Content Collaboration And Answer Creator Economy Woes

gen.video, an influencer marketing company founded in 2016, is making major moves in the creator economy...

From Viral Twins To Social Media Stardom: How The McClures Built A Family Brand

What began as spontaneous videos of twin girls has blossomed into a multi-faceted digital empire –...

Louisa Lu’s Journey From Being A Brand Fan To A Rising Creator

Louisa Lu is a freelance model turned influencer who has transformed her passion for fashion and...

Content Creator Paulina Popielnicka Makes Bold Stand Against Social Media Norms

With a career spanning over two decades, Paulina Popielnicka has witnessed and adapted to the various...

Influencer Paige Lorenz Makes Waves In Home Fashion With New Bedding Line

Lifestyle influencer Paige Lorenz, known for her Dairy Boy apparel brand, has expanded into the home...

Olympic Committee Throws Flag On Prime: Why Logan Paul And KSI’s Drink Brand Is In Hot Water

The U.S. Olympic and Paralympic Committee (USOPC) filed a federal lawsuit against Prime, the energy drink...

Top Investors Are Backing Jake Paul’s Personal Care Brand W With $14 Million

Jake Paul’s men’s personal care brand, W, announced a $14 million funding round, including seed financing...

The Ocky Way: How A Catchphrase Catapulted Rahim Mohamed To Social Media Stardom, Landed Campaigns With Paramount

Content creator Rahim Mohamed, known for his “Ocky Way” bodega videos on TikTok, has leveraged his...

From Northwest Tours To Social Media Stardom: How Country Singer “Lady Redneck” Became A UGC Powerhouse

Stephanie Lee Lowry, known professionally as “Lady Redneck,” has emerged as a notable figure to watch....

From Track Star To Digital Influencer: Precious Beattie’s Rise In The Creator Economy

In a world where personal setbacks can lead to unexpected opportunities, Precious Beattie’s journey stands out...

Wholesome Family Content Creation With Joseph From The Dad Diaries

A loving father, former director, writer, and now content creator, Joseph Tito has crafted a rewarding...

From Radio Hits To Comedy Skits: Paul Loduca’s Content Creation Journey

A multifaceted creative, Paul Loduca has established himself as one of the most prominent names in...

Influencer Katie Shutt On Balancing Modeling, Fitness, And Mindfulness

Katie Shutt’s story represents a compelling case study of resilience and reinvention. The Newcastle-based content creator,...

Psychology Student By Day, Rising Influencer By Night: Meet The 20-Year-Old Redefining Content Creation

The social media world is witnessing the rise of a new voice capturing brand attention and...

Ulta Beauty Doubles Down On Divi, Influencer Hair Care Brand That Hit $33M In First Year

Ulta Beauty is expanding its partnership with Divi, a hair care brand founded by lifestyle influencer...

Grace Beverley’s TALA Scores £5M: How This Influencer Founder Defied VC Odds

Activewear brand TALA, founded by influencer Grace Beverley, has secured a £5 million funding round from...

YouTube’s AI Crackdown Gone Wrong? Creator Loses 21 Channels And $45K Overnight

YouTube creator Oliver Gilpin reports that 21 of his channels have been automatically banned by the...

News Not Noise: How Award-Winning Journalist Jessica Yellin Is Fighting Partisan Content With Trust

In the digital realm dominated by information overload and partisan content, former CNN White House correspondent...

Amazon Bets Big On “Armchair Expert” Dax Shepard: Inside The $80M Deal That’s Shaking Up Podcasting

Amazon’s Wondery podcast division has secured an exclusive distribution and ad-sales deal with comedian-podcaster Dax Shepard...