Platform
Instagram Rolls Out Views-Related Metrics To Boost Creators’ Performance
Instagram has introduced new analytics features for content creators, expanding on its August 2024 shift toward views as a primary performance metric.
The platform has added tools specifically designed to measure viewer retention and engagement patterns.
View Rate and Retention Analysis
The platform’s new View Rate metric displays the percentage of viewers who watch beyond the initial three seconds of a Reel. This metric includes comparative data between current performance and average retention rates, with options to filter between follower and non-follower engagement.
Source: @creators
The update aligns with Instagram’s recent announcement that watch time will serve as the main driver of content reach across the platform and that longer Reels content will be recommended in its discovery surfaces.
A new Views Over Time feature provides detailed analytics comparing video performance metrics between established followers and new viewers.
Source: @creators
Performance Insights and Comparative Data
Instagram is implementing a tips section within the performance dashboard, offering creators access to comparative analytics for individual video content.
The system provides specific insights about relative performance metrics, enabling creators to identify successful content patterns.
The update builds upon Instagram’s existing analytics framework, introducing tools that measure audience retention across different viewer segments. Creators can now access granular data about content performance, including specific metrics for both follower and non-follower engagement patterns.