Intellifluence, a warm contact influencer network, announced it has surpassed 250,000 influencers on its platform, including more than 23,000 blog owners and managers. Launched in 2016, the platform connects influencers with over 36,000 brands for social media and content marketing campaigns.

The platform’s commission-free model has been a significant driver of its success, according to Andrew Evans, Head of Client Services at Intellifluence.

“Influencers can join our network for free, and we don’t take any percentage of their earnings,” he stated in a blog post. “This approach explains a lot of the growth we’ve enjoyed over the last decade.”

In a 2022 interview with Net Influencer, Intellifluence co-founder & CEO Joe Sinkwitz explained the idea behind the free network: “When we initially launched the free plan, the idea was that we were launching something we called influencer-led offers the whole concept was some influencers want to be pitched, but sometimes they have a really unique buying proposition. They want to be able to create their own job that someone could just walk in, have no experience in influencer marketing, click a buy butter and be done.”

Platform Features Tailored to Influencers and Brands

To support its expanding user base, Intellifluence has introduced features like “Herd Worth,” a tool that estimates the monetary value of an influencer’s audience. The platform also offers a referral program where influencers can earn extra income by inviting others through unique share links.

Evans highlighted the platform’s benefits for brands: “As real, high-quality influencers and bloggers continue to join our platform, our brands will have an even easier time discovering the perfect candidates for broad or niche marketing initiatives.”

Creators Thrive with Intellifluence’s Commission-Free Model

Intellifluence’s model has proven lucrative for creators. Laura Pence Atencio, an influencer and podcast host, shares her success: “I’ve created so many ‘extra paydays’ for myself using Intellifluence that I’ve lost count!”

The platform enables brands to execute social media campaigns while leveraging bloggers for content marketing initiatives, making it a versatile solution for businesses seeking cost-effective influencer marketing strategies.