Invisible Universe has launched access to its AI-powered animation pipeline, attracting production companies and independent creators seeking to accelerate creative content development and lower expenses. 

The Los Angeles-based firm’s proprietary service, Invisible Studio, employs artificial intelligence to create short-form content across multiple animation styles end-to-end – from ideation, scriptwriting and storyboarding to image and video generation, editing, and exporting. 

Animation Toolkit

The service integrates AI tools across the pipeline and supports 2D, CG, anime, and photorealistic animation formats. 

Pricing begins at $35 monthly and extends to enterprise-level packages, with a beta version currently operating with a waitlist of potential clients.

“It reduced our own per-minute content spend by 90% across all IPs, speeding up our time to market,” Tricia Biggio, co-founder and CEO of Invisible Universe, told Kidscreen. 

The company’s in-house team now creates videos in under two hours, while new users produce one-minute videos in hours rather than weeks or months.

Early Adoption Cases

According to Kidscreen, several production companies, game publishers, and toy manufacturers currently use the platform. 

Jo Redfern, former head of brand for BBC Children’s & Education and founder of Futrhood Media, created a three-second anime-style game highlight from a rugby match in 10 minutes using the service.

AI filmmaker Dale Williams, whose short film won Best Narrative Film at the Austin AI Film Festival, utilizes Invisible Studio for ideation and content creation acceleration. 

Artist Nyla Hayes plans to use the platform to develop content based on her NFT collection, with the goal of producing a 15-minute short film for YouTube release in early Q3.

Invisible Universe initially developed the AI pipeline to accelerate the production of its own digital-first brands before making it available to external clients.

A recent YouTube-commissioned study found that 92% of creators already use AI tools, with 74% reporting a great deal or fair amount of knowledge about the technology. Despite this high adoption rate, 90% of creators feel they are not using AI to its fullest extent.

AI adoption is also accelerating on the brand side, with 91% of brands incorporating artificial intelligence into their creator marketing strategies, according to CreatorIQ research.