Agency
Creator Economy Service Provider’s Gold Rush At 2024 Muse Creative Awards
Creator economy service provider IZEA Worldwide, Inc. has won two gold awards at the 2024 Muse Creative Awards. The awards recognize IZEA’s branded content campaigns for clients AlphaESS and Casillero del Diablo, the company has announced.
In the “Branded Content” category, IZEA and energy storage solutions provider AlphaESS have earned a gold award. The honored campaign promoted the BlackBee 1000 solar generator and 200-watt solar panel to consumers in Germany.
IZEA has also won gold in the “Social Media – Celebrity & Influencer” category for an ambassador campaign with Chilean wine company Casillero del Diablo. The influencer marketing effort drove brand awareness and product promotion among local consumers.
“These awards showcase our team’s strategic expertise and global capabilities,” states IZEA CEO and founder Ted Murphy. “For AlphaESS, we amplified brand visibility through targeted content in the German market. Our Casillero del Diablo program demonstrated an ability to deeply connect influencers with their local audience.”
Murphy highlights how the recognized campaigns exemplify IZEA’s innovative, impactful approach to international influencer marketing initiatives.
The Muse Creative Awards competition, hosted by the International Awards Associate (IAA), celebrates creative excellence across design, advertising, and digital media. This year’s contest attracted over 10,000 entries worldwide.
According to the announcement, IZEA aims to position itself as a leading facilitator of creator economy transactions and a key player in the influencer industry it has been a part of since 2006. The marketing tech company has enabled nearly 4 million influencer sponsorship deals through its platform connecting brands with content creators.
Marketers or aspiring influencers can engage IZEA’s services by visiting izea.com. The company also shares industry news and resources on its social channels.