A young creative chasing the Hollywood dream, Jack Atkins found initial success starring in the Netflix special, The Circle, but quickly realized the importance of a solid social presence and personal branding.

Jack Atkins, best known for his appearance on Season 2 of The Circle, joins us to share his insights into making it to the big screen through content creation.

Utilizing the fame gained from the TV show spotlight, Jack went on to accomplish bigger cinematic achievements, dabble in the production aspect, and is now working to develop a strong personal brand.

How Did It All Start?

Landing A Role With Netflix 

Jack’s journey into the entertainment industry began with his love of competition TV shows, which later led him to land a role on the popular TV show The Circle. 

He tells us, “Throughout the entire first season of the show, I would think to myself, ‘Why not me?’” 

Backing his thoughts with the appropriate actions, Jack took it upon himself to apply for the show’s next season during the peak of the COVID-19 pandemic, which played out better than he had imagined. 

“I sent in a quick selfie audition, and before I knew it I was in England shooting for season two,” he revealed.

Content Creation

Jack explains that the quick turnaround of instant recognition and fan love was shocking initially, but it was an opportunity that called to be capitalized upon. 

Social media served as a tool to platform his fame and bridge the gap between himself and his now-growing community of fans.

“There’s momentum gained from working on big projects, and I needed a means to translate the attention I was receiving,” he says. “I didn’t know why at the time, but I realized that it would be a valuable asset to help me further my creative career.”

First Time On TV

Jack explained that being on The Circle gave him a unique opportunity, and he was determined to make the most of it. 

He noted that reality TV fame differs from online fame because it takes you from having no following to suddenly having a huge audience overnight.

Who Is Jack Off Camera?

Striving for stardom while balancing the busy life of a creator in his early twenties, Jack works to maintain a healthy lifestyle that enables him to keep a creative mindset and constantly look for new opportunities.

However, even off-camera, he is still involved in contributing to cinematic projects, particularly in casting and matching the right talents to the right roles. 

“What people see is mostly the reality TV and comedy side, but I’m also heavily involved in acting and casting,” he explains. “I enjoy having that dual-pronged approach to the entertainment space, working both in front of and behind the camera.”

Beyond his professional life, Jack is a young guy living in Los Angeles. He enjoys typical mid-twenties activities like playing basketball, video games, and hanging out with friends. 

“I love to just chill and have fun. It’s not all about work; I try to keep a good balance,” he adds.

Leveraging Social Media and Navigating Fame

Jack highlights that his approach to social media is all about having fun and offering a deeper glimpse into his personal life.

“I didn’t do much on social media before the show,” he shares, “so navigating these relatively new content formats has been a learning process.”

Going deeper into the nature of his career, Jack explains, “Reality TV fame peaks and then fades. I definitely experienced that. But social media has been a great tool for staying connected and creating new opportunities, whether it’s for acting or casting.”

Jack offers a deeper perspective on what it means to be successful in content creation. 

“Success in content creation isn’t just about going viral or gaining followers quickly,” he reveals. “It’s about building a community that trusts you and values your voice.”

He also discusses the importance of creating content that resonates with your core audience. 

“It’s tempting to try to appeal to everyone, but that can dilute your message,” he notes. “I’ve found that the most rewarding content is the stuff that might not go viral but really connects with the people who follow you.” 

“They’re the ones who will stick around, engage, and support you in the long run,” he adds.

Transition to Acting

While reality TV and social media opened doors, Jack’s passion lies in acting. 

“I’ve been really focused on acting these last two years. I had a short film premiere in New York earlier this year, and it’s been getting great feedback,” he states. “It’s exciting to see the work paying off.”

Jack is also preparing for the West Coast premiere of his short film in Los Angeles next month. “It’s been a rollercoaster, but It’s nice to know that all the hard work is being recognized,” he tells us.

In addition to acting, Jack is involved in casting and is currently working on his first feature film. 

“Casting has been a fun challenge,” he notes. “It’s another way to stay connected to the industry and keep building my resume.”

Personal Branding and Content Creation

Jack’s entire content creation philosophy is built around personal branding, as he explained. 

“I’ve seen people build a following through their personal brand and then showcase hidden talents like singing or comedy,” he states. “It’s about getting people invested in who you are and then showing them what else you can do.”

He encourages creators to balance their content by mixing what they’re passionate about with what draws attention: “You might not capture the biggest audience at first, but the people who stick around will be the ones who really care about what you do.”

Jack reflects on his own journey, wishing he had leveraged his virality to create more sustainable content. 

“I focused too much on what was popular at the moment, but looking back, I should have also created content that reflected my personal interests and could grow with me over time,” he says.

He added that it’s important to think long-term when building your brand, emphasizing the need to consider what kind of creator you want to be five years from now and how you want to evolve. 

Jack reflected that these were questions he wished he had asked himself earlier and stressed that they are crucial for anyone looking to build a lasting presence in the industry.

What’s Next for Jack?

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Jack is excited about the future. “I’m starring in another film later this year, and I’m really looking forward to it,” he reveals. “It’s a project I’m passionate about, and I can’t wait to see where it takes me.”

He’s also continuing his work in casting and is always looking for new opportunities. 

“In this industry, you have to take what comes your way and make the most of it. I’m just focused on continuing to grow and improve,” he says.

Jack is also considering launching a new content series that blends his love for acting with his experience in reality TV. “I’m thinking about creating something that’s a mix of scripted content and reality-based storytelling,” he notes. 

“It’s an idea I’ve been playing with for a while, and I think it could be a great way to merge my interests and showcase a different side of my creativity.”

Advice For Aspiring Actors and Creatives 

“Don’t be afraid to branch out and try new things. Whether it’s acting, content creation, or something else, the key is to keep pushing forward and not get discouraged.”

For aspiring content creators, Jack suggests: “Be patient, be persistent, and make sure you love what you’re doing. Success doesn’t come overnight, but with the right mindset, anything is possible.”

Jack also highlights the importance of community in content creation, stressing, “Engage with your audience, listen to their feedback, and be open to evolving based on what resonates with them.” 

Jack highlights that building a loyal community is more valuable than chasing fleeting trends. 

“Those are the people who will support you through every phase of your career,” he says.