Social media personality-turned-boxer Jake Paul is expanding his business portfolio by partnering with Dog Haus, a national restaurant and sports bar chain. 

The collaboration encompasses multiple facets of the Dog Haus brand, including marketing, in-store experience, menu development, and franchise ownership.

As part of the deal, Paul and his business partner Nakisa Bardarian are joining the Dog Haus Board of Directors. Paul is also committing to become a 25-unit franchisee, with initial locations planned for Texas, Florida, and Puerto Rico. The first four restaurants are set to open in Dallas, Houston, and San Antonio.

The partnership aims to leverage Paul’s influence to boost Dog Haus’s global reach and enhance the in-store customer experience. In the lead-up to Paul’s high-profile boxing match against Mike Tyson on November 15, Dog Haus plans to introduce special offers, menu collaborations, and “Fight Night Haus Parties” across its locations.

Dog Haus, known for its chef-driven hot dogs, sausages, burgers, and fried chicken, uses hormone- and antibiotic-free meats in its offerings. The brand has gained recognition for its creative menu items and full bar program.

“Our relationship with Jake really has very little to do with his celebrity,” Dog Haus CEO Michael Montagano said in a news release. “It’s about his dynamic personality, relentless drive, and the fact that he has revolutionized the way we communicate, all of which align perfectly with our brand’s ethos.”

“I’m all in,” added Paul. “I’ve been a fan of Dog Haus for years, and I’m fired up to push the limits and help take this amazing brand to a whole new level.”

In July, Jake Paul’s men’s personal care brand, W, announced a $14 million funding round. The investment valued the company over $150 million, reflecting strong investor confidence in the brand’s potential in the men’s personal care market.

W reported breaking records as the retailer’s best launch in its ‘Emerging Brands’ category history. The company claimed to have surpassed seven figures in sales and projects, reaching over $50 million by the end of its first year.

In March, Paul’s sports betting venture Betr Holdings Inc. announced raising $15 million in a financing round led by VC firms Harmony Partners and 10X Capital, valuing Betr at $375 million.