The White House’s Office of Digital Strategy hosted its inaugural Creator Economy Conference, bringing together 100 digital content creators and industry professionals to discuss pressing issues in the growing sector.
President Joe Biden addressed the gathering in the White House’s Indian Treaty Room, highlighting the creator economy’s significance.
“You are the future,” Biden told the influencers. “You are the new possibilities. You are the breakthrough in how we communicate.”
Deputy Treasury Secretary Wally Adeyemo and White House domestic policy advisor Neera Tanden are among the top officials in attendance.
Makeup artist Jackie Aina, chef My Nguyen, and medical student Joel Bervell attended the conference. Collectively, they represent millions of followers across various platforms.
“These events ensure creators are given a voice in D.C. that more traditional entertainment and media groups have had for decades,” Franklin Graves, a tech policy lawyer who attended the conference, told CNBC.
The content creation industry has seen substantial growth in recent years.
Goldman Sachs estimates that the creator economy represents a $250 billion revenue opportunity, projected to reach approximately $480 billion by 2027. The bank also estimates that roughly 50 million globally work as content creators.
Regulatory Challenges and Political Outreach
The conference comes amid ongoing regulatory challenges surrounding Big Tech, social media, and AI.
Recent legislation signed by Biden requires TikTok’s Chinese parent company, ByteDance, to sell the platform within the next year or face a potential nationwide ban in the U.S., citing privacy concerns.
The White House’s focus on the creator economy aligns with efforts to engage younger voters before the November election.
In late July, a coalition of 17 youth-led groups endorsed Vice President Kamala Harris, the Democratic presidential candidate.
The creator economy’s influence extends beyond party lines. Former President Donald Trump, the Republican nominee, is also courting influencers.
Trump recently participated in an interview with Twitch streamer Adin Ross, who has over 7 million Instagram followers.
David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.
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The White House’s Office of Digital Strategy hosted its inaugural Creator Economy Conference, bringing together 100 digital content creators and industry professionals to discuss pressing issues in the growing sector.
President Joe Biden addressed the gathering in the White House’s Indian Treaty Room, highlighting the creator economy’s significance.
“You are the future,” Biden told the influencers. “You are the new possibilities. You are the breakthrough in how we communicate.”
The conference featured discussions on key industry concerns, including AI technology, fair compensation, data privacy, and social media’s impact on mental health.
Deputy Treasury Secretary Wally Adeyemo and White House domestic policy advisor Neera Tanden are among the top officials in attendance.
Makeup artist Jackie Aina, chef My Nguyen, and medical student Joel Bervell attended the conference. Collectively, they represent millions of followers across various platforms.
“These events ensure creators are given a voice in D.C. that more traditional entertainment and media groups have had for decades,” Franklin Graves, a tech policy lawyer who attended the conference, told CNBC.
The content creation industry has seen substantial growth in recent years.
Goldman Sachs estimates that the creator economy represents a $250 billion revenue opportunity, projected to reach approximately $480 billion by 2027. The bank also estimates that roughly 50 million globally work as content creators.
Regulatory Challenges and Political Outreach
The conference comes amid ongoing regulatory challenges surrounding Big Tech, social media, and AI.
Recent legislation signed by Biden requires TikTok’s Chinese parent company, ByteDance, to sell the platform within the next year or face a potential nationwide ban in the U.S., citing privacy concerns.
The White House’s focus on the creator economy aligns with efforts to engage younger voters before the November election.
In late July, a coalition of 17 youth-led groups endorsed Vice President Kamala Harris, the Democratic presidential candidate.
The creator economy’s influence extends beyond party lines. Former President Donald Trump, the Republican nominee, is also courting influencers.
Trump recently participated in an interview with Twitch streamer Adin Ross, who has over 7 million Instagram followers.