Influencer
Wholesome Family Content Creation With Joseph From The Dad Diaries
A loving father, former director, writer, and now content creator, Joseph Tito has crafted a rewarding and meaningful career by inspiring the masses and sharing his unique journey with the world.
Best known on social media as The Dad Diaries, Joseph managed to amass over 135k followers across various social platforms, including TikTok and Instagram.
Today, we sit down with him to learn more about his rise to fame, his inspirations, and his focus on family-oriented content.
Who is Joseph Off Camera?
“The Joseph Tito you might not see on social media is someone who enjoys quieter moments, cherishes simple joys, and finds happiness in silence,” Joseph shares in an exclusive interview with Net Influencer.
“Beyond the public eye, I’m a devoted father who loves spending quality time with my twin daughters, Stella and Mia, engaging in their playful antics and nurturing their growth,” he adds. “I love just lying next to my husband and binge-watching TV. I value our time together.”
Joseph explained that he finds comfort in writing, not only for his brand and articles but also in his journaling, where he captures his dreams, thoughts, and aspirations.
“I’m reflective, often contemplating my journey from a life of adventure to the profound experience of fatherhood,” he states.
Complementing his family-oriented lifestyle and professional endeavors, Joseph finds peace in cooking and values free time to disconnect and recharge. He balances a public persona with familial responsibilities and a busy yet flexible career.
What or Who Inspired You to Start Creating Content?
Joseph explains that the journey into content creation was largely inspired by his own experiences and the desire to share them with others. His inspiration behind building a platform can also be attributed to the many lifestyle advantages, such as a flexible work pace and more time to care for his family.
While his alternative lifestyle, experience in production, and passion for storytelling have fueled his long-term inspiration, Joseph’s family is another primary source of inspiration that contributes to the overall success of The Dad Diaries.
“My husband Frank and our daughters, Stella and Mia, have been a constant source of inspiration,” he tells us. “Their love and the everyday moments we share motivated me to create content that reflects our family’s journey, offering a glimpse into our lives and hopefully resonating with others in similar situations.”
Joseph noted that ultimately, it was a combination of personal experiences — the love for his family, and the supportive community that inspired him to start creating content with “passion and authenticity.”
Tell Us More About the Transition to Content Creation
Joseph states that the transition to content creation was a natural progression and a significant shift from his previous career as a director and producer.
“In many ways, the skills I developed in storytelling, visual composition, and audience engagement as a director and producer laid a solid foundation for creating compelling content,” he explained.
Joseph also reveals that, although he has some advantages when it comes to the creative aspect, content creation is significantly different from the large-scale projects he’d normally work on.
From engaging with community members to maintaining authenticity and learning crucial technical aspects like editing, Joseph still faced a significant learning curve when transitioning into a different full-time profession.
What Does The Creative Process Look Like?
“When it comes to creating family content, the process is very organic and unscripted,” Joseph reveals. “Most of the moments I capture with my family, especially with Stella and Mia, happen in real-time and are spontaneous.”
“The authenticity of these moments is what resonates most with our audience, and it’s important to me that our content reflects the genuine dynamics of our life.”
Joseph added that his day-to-day life is filled with activities, adventures, and sometimes even the mundane routines that make up a family life. “I always have my camera ready to capture these moments as they unfold naturally,” he says.
Is There a Different Creative Process for Sponsored Content?
Although most content is spontaneous and unplanned, Joseph emphasizes that the creative process for promotional content is meticulously structured. It often undergoes a rigorous process of proposals and approvals to ensure perfection
“These pieces go through a rigorous approval process to ensure they align with both the family’s values and the brand’s message.”
“This often involves planning specific scenarios or activities where the product can be highlighted effectively, but even then, I strive to maintain a genuine feel,” Joseph explains in the interview.
What’s the Highest of Highs You Wish to Achieve?
The ultimate goal is to share the family’s story in a way that resonates with others, offering support, inspiration, and a sense of belonging to those facing similar experiences.
“I aspire to create a body of work that my daughters can look back on with pride,” he adds. “I want them to see the love, joy, and authenticity in our shared moments and understand the importance of being true to oneself.”
Joseph shared that creating a lasting legacy that others can cherish and learn from is incredibly important to him. Additionally, one of his key goals is to promote and normalize diverse family structures.
“I want to use my platform to highlight the beauty and legitimacy of families formed through surrogacy, adoption, and other non-traditional means,” he states. “By sharing our journey, I hope to challenge stereotypes and encourage acceptance and understanding.”
Joseph also aspires to leverage his influence to drive positive social change, particularly in areas related to LGBTQ+ rights, family equality, and surrogacy.
What’s Next for The Dad Diaries?
“Building on the success of “The Twin Diaries: Stella and Mia Meet Papa,” I want to write more books that reflect our experiences and the values we hold dear,” Joseph tells us. “These could include more children’s books, my memoir “From Jetsetter to Fatherhood,” which is set to come out soon, or even guides on parenting and surrogacy.”
He also envisions expanding into other forms of media, such as podcasts, documentaries, or web series, to tell their story and the stories of others in even more dynamic ways. These projects, he says, could provide deeper insights and broader perspectives on the themes he explores in his content.
What Would You Do Differently If You Were To Start Over?
“If I were to start my content creation journey all over again, there are several things I would do differently to streamline the process, enhance the quality of my content, and maximize impact,” Joseph reveals.“
Investing in High-quality Equipment
Investing in high-quality equipment is crucial for improving the production value of content. “Good cameras, lighting, and editing software can make a significant difference,” the creator emphasizes. These tools not only enhance the visual and audio quality but also help attract and retain a larger audience from the start.
Developing a Consistent Brand Identity
Establishing a consistent brand identity involves creating a cohesive visual style, tone of voice, and overall aesthetic that aligns with the creator’s message and values.
“Consistent branding helps build recognition and trust with the audience,” he explained. This uniformity ensures that the content is easily identifiable and resonates with viewers.
Maintaining A Healthy Balance Of Content Creation and Personal Life
Joseph mentions being selective about partnerships from the beginning.
“Ensuring that any brand collaborations align with my values and resonate with my audience is crucial for maintaining authenticity and trust,” he states. This approach helps in preserving the creator’s integrity and the trust of their audience.
What Kind of Brand Deals Come with This Level of Influence?
Given the heartfelt and relatable niche he has cultivated, the brand deals that come his way are often centered around family, parenting, lifestyle, and inclusive values.
“These partnerships are typically with brands that align with my authentic message and resonate with my audience’s interests and needs,” Joseph highlights in the interview.
“With my emphasis on diverse family structures and LGBTQ+ advocacy in my content, brands that prioritize inclusivity and diversity frequently seek collaborations,” he adds.
What Tips Do You Have for Aspiring Creators?
Prioritize Authenticity and A Strategic Approach.
“Authenticity is key; share your true experiences and emotions to engage your audience effectively,” Joseph tells us, advising creators to focus on unique passions to establish a clear niche that attracts and retains interested followers.
Maintain a Consistent Pace Of Posting.
“Create a content schedule that you can stick to, whether it’s daily, weekly, or bi-weekly,” he suggests, adding that regular updates keep the audience engaged and looking forward to the next post.
Collaborate With Other Creators.
Partnering with creators, brands, or influencers who share your values fosters mutually beneficial relationships and uncovers new opportunities.
“The digital landscape constantly evolves, making it crucial to stay informed,” Jospeph reveals. “Engage in continuous learning through courses and workshops, and keep up with the latest trends and tools in content creation to enhance your skills and maintain relevance.”
