Amazon’s Wondery announced a deal with NFL stars Jason and Travis Kelce for their popular podcast, “New Heights.”

The agreement, reportedly valued at $100 million, grants Wondery rights to monetize and distribute audio and video podcast episodes. 

The deal coincides with the upcoming NFL season and includes early, ad-free access for Wondery+ subscribers.

“New Heights,” featuring the Kelce brothers’ insights from a combined 24 years in the NFL, will remain available on all podcast platforms. The show debuted two seasons ago and covered topics ranging from professional football to the brothers’ personal lives.

“We’re excited to grow the ‘New Heights’ brand with Jason, Travis, and Amazon through Wondery’s 360-degree approach, which will engage audiences across audio, video, live experiences, merchandise, and more,” Wondery CEO Jen Sargent said in a news release.

The Kelce brothers expressed enthusiasm for the partnership, citing Wondery’s understanding of their vision and resources to expand the show’s reach, hinting at “groundbreaking moments” in the upcoming third season.

Landmark Podcasting Deals 

The “New Heights” announcement is just the latest in blockbuster podcasting deals.

Wondery recently secured an exclusive distribution and ad-sales deal with comedian-podcaster Dax Shepard for his “Armchair Expert” podcast, valued at approximately $80 million.

Wondery and Shepard’s team will codevelop and produce two new podcasts and one annual live stream. Wondery also gained a first-look option for any additional podcasts created by Shepard.

SiriusXM recently inked a multi-year agreement with Alex Cooper, host of the popular podcast “Call Her Daddy,” set to begin rolling out in 2025.

The deal grants SiriusXM exclusive advertising and distribution rights for Cooper’s flagship podcast and her Unwell Network’s lineup of shows. 

The development follows the company’s recent acquisition of other popular podcasts, including “SmartLess” with Will Arnett, Jason Bateman, and Sean Hayes, in a $100 million deal earlier this year.