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Technology
Later Unveils Triple Exec Threat Tasked With Building The Ultimate Social Media Powerhouse
Later, an influencer marketing and social media management solutions provider announced three executive appointments to accelerate business growth and product development.
The company, which serves over eight million users and enterprise clients, aims to enhance its Social Revenue Platform.
Jose Segrera steps into the role of Chief Financial Officer after serving as interim CFO for the past year. He brings 25 years of executive operating, investing, and governance experience, including successful exits at Prolexic, Terremark, and FirstCom. His background includes public accounting at KPMG and advisory roles in the technology sector.
Jamie Tischart joins as Chief Information & Technology Officer, tasked with building on recent product launches such as Social Listening. Tischart’s 30-year career in SaaS technology leadership includes roles at BetterCloud, Twilio Inc., SendGrid, Intel, and McAfee.
Previously Later’s CPO, Justin Withers expands his responsibilities as the new Chief Growth Officer. He will oversee the marketing and product departments and focus on positioning Later as a leading Social Revenue Platform. His background includes senior leadership roles at ZoomInfo and marketing positions at Navex Global.
“All three will be instrumental in accelerating Later’s business and technology growth as we build a unified platform that enables collaboration between marketers and creators to drive value across social media and influencer marketing,” Later CEO Scott Sutton said in a news release.
Later’s platform aims to help marketers create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI across major social platforms.
The company has focused on product development, including the launch of Social Listening and “Beyond Influence,” a podcast for creators, influencers, brands, and social media enthusiasts.
