Latest News
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Commentary
Study Reveals Why Close To Half Of Travel Influencers Could Be Sabotaging Their Success
October 22, 2024New research from Phocuswright indicates that excessive brand partnerships may undermine travel creators' credibility, even as...
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Platform
ByteDance Reveals Truth Behind Viral AI Sabotage Claims About Their Leading Chatbot Doubao
October 22, 2024ByteDance, owner of TikTok, has confirmed it terminated an intern in August for "maliciously interfering" with...
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Brand
University Of Washington Unveils New NIL Plan To Tap Seattle’s Tech Giants For Student-Athlete Partnerships
October 22, 2024The University of Washington Athletic Department has announced the creation of Dawgs Unleashed, an internal influencer...
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Technology
COY Creator: Empowering Content Creators With Ownership And Control
October 22, 2024COY Creator is emerging as a force that puts content creators in the driver's seat, challenging...
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Technology
How Click Analytic’s UGC Marketplace Bridges Creators And Brands
October 22, 2024Influencer marketing platform Click Analytic recently launched a new user-generated content (UGC) marketplace. This platform addresses...
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Technology
Hypetap Launches Influencer Marketing Technology To Help Brands Optimize Campaigns Through Data Analysis
October 22, 2024Influencer marketing agency Hypetap has unveiled its latest innovation: Hypetap Intelligence. This new data-driven service aims...
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Technology
How impact.com Facilitates Successful Influencer Marketing Campaigns
October 22, 2024Partnership management platform impact.com combines affiliate marketing, influencer collaborations, and customer referrals. Founded more than 14...
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Platform
TikTok’s #ElectronicMusic Hub Goes Global Amid Growth
October 21, 2024TikTok is expanding its #ElectronicMusic hub globally, coinciding with the Amsterdam Dance Event (ADE). The move...
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Commentary
GoDaddy Survey Exposes Generational Trust Gap In Social Media Shopping
October 21, 2024A new GoDaddy survey reveals significant differences in how Gen Z and Millennial consumers approach social...
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Brand
Germany’s Tourism Board Presented AI Travel Influencer, Facing Backlash From ‘Real’ Influencers, Bloggers
October 21, 2024The German National Tourist Board (GNTB) unveiled Emma, an AI-generated avatar, as its new "interactive brand...
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Brand
Jake Paul Partners With Dog Haus To Launch New Restaurant Franchise
October 21, 2024Social media personality-turned-boxer Jake Paul is expanding his business portfolio by partnering with Dog Haus, a...
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Influencer
Brennah Black: From Fashion Content To Personal Lingerie Brand
October 21, 2024Brennah Black, a model, entrepreneur, and content creator, first stepped into the public eye at just...
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Brand
Santa Monica Store To Feature Creators Engaging In E-Commerce, In-Person Retail
October 18, 2024Outlandish, a new retail concept that combines e-commerce and in-person shopping, will open on November 1...
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Commentary
Primetag Introduces Retail Analytics Solution To Boost Influencer Marketing ROI
October 18, 2024Primetag, an analytics and ROI measurement platform for influencer marketing, has launched its Influence to Store...
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Technology
GroupM, Mindshare Unveil Influencer Marketing Tool To Enhance Diversity, Inclusion
October 18, 2024GroupM and Mindshare are launching their Inclusive Influencer tool to increase diversity and inclusion in influencer...
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Platform
Meta’s Stealth Cuts: Why Instagram, WhatsApp, Reality Labs Teams Are Shrinking
October 18, 2024Meta is implementing targeted layoffs across several departments, including WhatsApp, Instagram, and Reality Labs, as part...
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Platform
TikTok, British Beauty Council Team Up To Help Beauty Brands Tap Into TikTok Shop’s Power
October 18, 2024TikTok Shop announced a partnership with the British Beauty Council to assist UK beauty brands in...
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Influencer
How The McCartys Balance Family Life With Social Media Popularity
October 18, 2024The McCartys burst onto the scene with a refreshing dose of chaos and humor. Kevin and...
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Brand
Firefox Taps Comedian Owen Thiele To Host Interview Series About Gen Z’s Digital Habits, Online Privacy
October 17, 2024Mozilla’s Firefox is launching "Frank Conversations," a new interview series addressing online privacy and digital behavior...
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Commentary
Two-Thirds Of Consumers Want ‘Edutainment’ Content From Brands [REPORT]
October 17, 2024Sprout Social has released the 2024 Social Media Content Strategy Report based on a survey of...