Latest News
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Platform
Instagram Beats TikTok In Teen Usage [REPORT]
October 14, 2024Instagram remains the most used social app among U.S. teens, according to a new report by...
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Platform
500 TikTok Moderators Axed In Malaysia In Move Towards AI Content Moderation
October 14, 2024ByteDance’s TikTok is laying off approximately 500 employees in Malaysia as part of a global shift...
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Commentary
94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]
October 14, 2024CreatorIQ’s new “State of Creator Marketing Trends and Trajectory 2024–2025” report, based on surveys of 1,138...
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Brand
South Africa’s Creator Economy Gets A Code Of Ethics
October 14, 2024The Interactive Advertising Bureau South Africa (IAB SA) launched the South African Content Creator Charter, establishing...
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Influencer
How Rebecca McAllister’s Social Media Journey Sparked Mental Health Advocacy
October 14, 2024Rebecca McAllister, a model-turned-influencer, has transformed her personal struggles into a platform for mental health advocacy,...
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Technology
URLgenius’ Scott Allan Reveals How Brands Can Tap Into Holiday Shopping Trends
October 14, 2024URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...
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Brand
Dhar Mann Studios Taps Media Ace Sean Atkins To Lead Expansion
October 14, 2024Dhar Mann Studios (DMS) has built an empire of inspirational, scripted videos that resonate with millions...
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Technology
Creator Economy Veterans Launch Venture To Revive The Golden Age Of Highly Engaging Creator Content
October 14, 2024GloMotion Studios is a new venture in the digital content space founded by Dominic Smales and...
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Agency
Whalar Group Acquires UK Talent Management Firm Sixteenth
October 11, 2024Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in...
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Commentary
The Influencer Size That Delivers Best ROI [REPORT]
October 11, 2024A new report from social media marketing platform Emplifi, which analyzed Instagram content and surveyed 165...
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Platform
X Ditches Ad-Based Creator Pay For Engagement
October 11, 2024X announced a significant change to its Creator Revenue Sharing Program. Starting November 8, the company...
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Brand
The Future Of Payments Mastercard Is Bringing To African Creators
October 11, 2024In June, Mastercard announced a strategic investment in partnership with Wowzi, Africa's leading influencer marketing platform,...
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Brand
Chili’s Social Media Ads Spark $12M Copyright Infringement Lawsuit By UMG
October 11, 2024Universal Music Group (UMG) is suing Brinker International, owner of the Chili's restaurant chain, for alleged...
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Influencer
No Filters, No Facade: Becky Hulston’s Refreshing Take On Content Creation
October 11, 2024Fashion influencer Becky Hulston, 27, from Birmingham, UK, stumbled into content creation through an unexpected detour:...
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Influencer
Astrology Virtuoso Ryan Lu Reveals How He Enchants The Masses With His Content
October 11, 2024Ryan Lu, known as “e.mo.tions” on Instagram and TikTok, has tapped into astrology and manifestation to...
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Technology
How This Ex-YouTuber’s AI Platform Caught Billionaire Tim Draper’s Eye, Secured $2.3M In Funding
October 10, 2024Tech startup Dreamwell AI raised $2.3 million in pre-seed funding led by Tim Draper's VC firm,...
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Platform
ByteDance’s Web Scraper Is On A Massive Data Grab Spree, Outpacing OpenAI, Google
October 10, 2024ByteDance, the parent company of TikTok, launched a web crawler called Bytespider that is collecting online...
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Brand
Travel Brand LOST iN Signs Top Creators To Represent Them
October 10, 2024LOST iN, a travel brand founded by former Jukin Media executives Jonathan Skogmo, Mike Skogmo, and...
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Platform
Twitch Unveils “Enforcement Notes”: 24/7 Clarity On Community Guidelines
October 10, 2024Twitch has introduced a new "Enforcement Notes" feature to provide additional clarity on its Community Guidelines. ...
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Commentary
Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]
October 10, 2024Fashion brands are increasingly partnering with larger influencers in 2024, according to the new “State of...