Latest News
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Agency
Annelise Campbell: How Diversity and Inclusiveness Can Drive Campaign Success
August 19, 2021Annelise Campbell is an experienced marketing expert. After years in the industry, managing social media marketing...
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Influencer
Kanoa Greene: Influencer Marketing Campaign Insights from a Plus-Size Fitness Trainer
August 19, 2021Campaigns are most effective when they are based on long-term partnerships as opposed to a one-off...
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Agency
Meghan Peterson: Why Age Representation in Influencer Marketing is Important for Brands to Understand
August 16, 2021Megan Peterson is the Senior Talent Manager at Gleam Futures, an agency that represents influencers, connects...
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Commentary
Chris Stokel-Walker Interview: Journalist Taking a Deep Dive into TikTok and Social Media
August 11, 2021Different platforms have different dynamics. Creating a single ad and distributing it unchanged across all platforms...
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Commentary
INFLUENCER MARKETING IN THE MUSIC INDUSTRY: 8 USE CASES
August 9, 2021In the last few years, influencer marketing has become more popular in the music industry. A...
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Commentary
Larissa Long: A Seasoned Executive with Years of Influencer Marketing Experience
August 4, 2021Businesses may be reluctant to pay for influencer marketing. They do not see the value of...
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Agency
Sinan Sahin: Running a Micro Influencer Marketing Agency that Cares About Influencer Mental Wellbeing
July 13, 2021Micro influencer marketing is affordable. Small businesses can plan it more effectively than they would if...
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Agency
Muhammida El Muhajir: Guiding, Shaping and Navigating the Influencer Marketing Landscape in Africa
July 13, 2021When businesses are choosing influencers to work with, it’s not all about the number of followers...
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Agency
Victoria Baek: Creating the Influencer Marketing Guidebook for the Cannabis Industry
July 8, 2021Despite advances made in the legalization of cannabis, navigating the cannabis influencer marketing landscape requires striking...
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Influencer
Carter Kench: 18-Year Old Influencer Drawing the Attention of Major Brands
July 8, 2021An influencer is most effective when they promote a product that they genuinely admire. Once they...
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Commentary
8 INFLUENCER MARKETING STRATEGIES USED BY AUTOMAKERS
July 7, 2021As in many other industries, automakers recognize the power of influencer marketing. For automakers who wish...
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Agency
Esteban Alvarán: A Guru in the Latin America’s Influencer Media Buying Space
June 22, 2021The working collaboration between brands and influencers is virtually the same in every country of the...
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Agency
Qianna Smith Bruneteau & The American Influencer Council – Advocating the Interests of Influencers
June 22, 2021Full-time influencers are effectively business professionals and small business owners. Creators must be empowered to know...
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Platform
Krishna Subramanian: The Captiv8 Co-founder Thriving in the Digital Media Marketplace
June 22, 2021Long-term brand-creator collaboration is the way to go. A brand wants to ‘get married’ to its...
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Influencer
Nora Villalobos: What It’s Like to be an Influencer in Multiple Content Spaces
June 22, 2021Some influencers will tell you it’s best to “niche down” by promoting a single industry or...
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Agency
Erin Cutler: The Attorney Putting Hundreds of Health and Wellness Influencers to Work
June 15, 2021Brands must align with the right influencer and ascertain the creator has an audience that will...
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Agency
Alessandro Bogliari – TikTok, Influencers and Scaling an Agency
June 15, 2021Learn how influencer marketing and growth hacking expert Alessandro Bogliari creates successful campaigns on TikTok with...
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Brand
Fintech firm Current sponsored Logan Paul in Mayweather fight
June 10, 2021With a crowd-puller like Mayweather on the card, there was always going to be dizzying payouts...
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Influencer
Uyen Le Meow Kylie: A Fashion Influencer with a Knack for Real Estate
June 3, 2021Effective influence is less about the topic and more about the personality and individuality of the...
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Commentary
8 INTERESTING TIKTOK INFLUENCER MARKETING CAMPAIGNS
June 1, 2021TikTok, over the recent years, has become a very popular social media and content creation platform...
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