Latest News
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Technology
Sony, Warner, And More Test Round’s New Tool Tapping Micro-Influencers
October 10, 2024Digital marketing firm Round has unveiled Micro.wav, a new tool designed to streamline micro-influencer campaigns for...
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Platform
TikTok Faces Lawsuits From 14 AGs Over Allegations Of Harming Young Users’ Mental Health
October 9, 2024A coalition of 14 state attorneys general, led by New York and California, has filed lawsuits...
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Platform
Facebook Unveils Redesign To Attract Younger Users
October 9, 2024Meta is rolling out a series of updates to Facebook to appeal to younger users who...
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Brand
French Startup Revyze Raises $6M As Its Learning App Gains Traction
October 9, 2024Revyze, a French education technology startup, has secured €5.5 million ($6 million) in seed funding led...
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Platform
Snapchat Begins Testing Two New Ad Placements
October 9, 2024Snap is launching tests for two new advertising formats on its platform, expanding businesses' options for...
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Brand
The Buzz Behind OTH Network’s Black Card 3,000+ Influencers Use
October 9, 2024Fintech platform On The House (OTH) Network is gaining traction in influencer marketing with its AI-powered...
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Technology
Fabulate Introduces AI Tools To Automate Influencer Vetting Process
October 9, 2024Australian tech startup Fabulate is launching a suite of AI-powered tools to streamline the influencer marketing...
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Brand
GetYourGuide Launches Influencer Videos, AI Tools To Inspire Travel Bookings
October 9, 2024GetYourGuide, the global marketplace for travel experiences, has introduced new features to simplify operations and enhance...
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Commentary
What the Majority Of U.S. Adults Use TikTok For [REPORT]
October 9, 2024A new Pew Research Center analysis reveals that U.S. adults primarily follow entertainment and internet-native content...
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Technology
Schwarzwald Capital Brokers Alliance Between Fintech Platform Cartex And Fraud Detector Vesta To Ramp Up Creator Economy Security
October 9, 2024Schwarzwald Capital, a VC firm focused on fintech and creator economy startups, announced a strategic partnership...
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Agency
Node App’s Founders Reveal Why They Sold The Startup To Dulcedo Group, Discuss AI Matchmaking For Micro-Influencers
October 8, 2024Node App, the brainchild of former social media agency manager Armin Faraji and ex-Google UX designer...
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Platform
YouTube Shorts Triples Video Length Limit
October 8, 2024YouTube announced a significant update to its Shorts platform, extending the maximum video length from 60...
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Platform
Meta Rolls Out Facebook Content Monetization Beta To Boost Creator Earnings
October 8, 2024Meta announced the launch of Facebook Content Monetization beta, a new program merging three existing monetization...
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Platform
Instagram Rolls Out “Best Practices” Feature Focusing On 5 Key Areas For Creator Growth
October 8, 2024Instagram has launched "Best Practices," a new educational feature within its professional dashboard designed to help...
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Technology
Google Now Identifies Authoritative Content Creators In Search Results – Why It Matters For SEO
October 8, 2024Google is expanding its recognition of content creators in search results, which could significantly impact search...
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Platform
EU Cracks Down On Social Media Recommender Systems
October 8, 2024The European Commission (EC) is intensifying its scrutiny of major social media platforms under the Digital...
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Brand
McDonald’s Taps Social Media Sensation Kai Cenat For Chicken Big Mac Face-Off
October 8, 2024McDonald's Corporation has unveiled the Chicken Big Mac, a variation on its iconic Big Mac sandwich...
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Commentary
58% of Gen Z Trust Local Influencers For Gift Ideas [REPORT]
October 8, 2024A new study by everyday influencer platform Mavely reveals that 58% of Gen Z consumers trust...
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Commentary
Political Campaign Expert Ryan Davis Aims To Mobilize 1,000 Creators For Kamala Harris Campaign
October 8, 2024Ryan Davis, a veteran of digital political campaigns and co-founder of creator marketing agency People First,...
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Brand
YouTube Stars Sidemen, Paramount Team Up For A Shell-Shocking Surprise For Ninja Turtle Fans
October 8, 2024Paramount Consumer Products and Experiences UK partnered with YouTube group The Sidemen to launch a new...