Latest News
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Brand
Twitch Unveils New Ad Format In Fortnite With 2 Major Brands Already On Board
September 23, 2024Amazon-owned Twitch introduced a new advertising format called "The Glitch" in Fortnite, with Domino's and Peloton...
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Influencer
Queen Camilla To Make Her TikTok Debut?
September 23, 2024Queen Camilla's Reading Room charity is considering expanding its social media presence to TikTok, potentially making...
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Commentary
California Governor Signs Bill That Significantly Impacts How Minors Use Social Media Platforms
September 23, 2024California Governor Gavin Newsom has signed a bill that could significantly alter how minors in the...
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Influencer
“Hotter Ones” Host Ashley Matheson Lays Down Her Plans To Empower Female Adult Content Creators
September 23, 2024Ashley Matheson went from being a college dropout and pizza shop worker to becoming a prominent...
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Influencer
Reese Chan: On Building Global Connections
September 22, 2024Mastering multiple niches and turning them into a profitable venture requires a multifaceted approach to content...
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Influencer
How Alice Li Is Mastering the Beauty Content Game Online
September 21, 2024From a full-time Yale student to a marketing professional, Alice Li has balanced her academic and...
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Influencer
A Casting Producer’s Take On Content Creation: Interview With Jack Atkins
September 21, 2024A young creative chasing the Hollywood dream, Jack Atkins found initial success starring in the Netflix...
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Agency
Clark Influence GM Marie-Josée Cadorette Explains The Agency’s Value Beyond Creator Campaigns
September 20, 2024Clark Influence, an agency founded in Montreal seven years ago by Nicolas Bon and Vincent Bronner,...
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Brand
How Yummiland’s Influencer-Led Back-to-School Campaign Is Captivating 4-9-Year-Olds
September 20, 2024MGA Entertainment's newest brand, Yummiland, is leveraging influencer partnerships to launch its Lip Gloss Dolls line,...
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Technology
Toronto Startup Motion Raises $30M To Revamp Ad Creation
September 20, 2024Toronto-based ad tech startup Motion has secured $30 million in Series B funding to expand its...
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Platform
Snap’s AR Gamble: Pay Devs To Find Use Cases For $99/Month Spectacles
September 20, 2024Snap Inc. announced its fifth-generation Spectacles augmented reality (AR) glasses, shifting focus to developer engagement rather...
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Influencer
MrBeast Responds To Backlash Over New Lunchables Competitor Brand Launched With Logan Paul, KSI
September 20, 2024Content creators MrBeast, Logan Paul, and KSI are entering the packaged lunch market with Lunchly. The...
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Agency
Ex-LADbible, Lidl Exec Maya Orr Launches ‘UK’s First Values-Led Influencer Agency’
September 20, 2024Maya Orr, former managing director at social-first creator agency Connect Management, has launched Big Name on...
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Technology
LoudCrowd CEO Gary Garofalo Reveals How To Turn Influencers Into ‘Profit Centers’ For Brands
September 20, 2024LoudCrowd is a software company specializing in influencer marketing and social commerce solutions. Led by CEO...
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Platform
YouTube Launches Hype To Enable Fans To Propel Smaller Creator To Stardom
September 19, 2024YouTube has introduced a new feature called Hype, designed to help emerging creators grow their channels...
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Technology
Logitech G, Streamlabs Introduce AI Game Highlighter To Revamp Live Streaming
September 19, 2024Logitech G announced the introduction of AI Game Highlighter, a new feature for its subsidiary Streamlabs...
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Platform
Snapchat Is Testing A ‘Simple’ App Redesign With Just Three Tabs
September 19, 2024Snapchat is rolling out a test version of its app to select users with a simplified...
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Influencer
Beast Games Contestants Sue MrBeast, Amazon Over Alleged Sexual Harassment, Mistreatment
September 19, 2024YouTuber MrBeast, Amazon, and associated production companies face legal action from contestants of the upcoming Beast...
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Agency
Aidem Agency CCO Marwan Guedamsi Explains How They Became TikTok’s Go-To Partner For Marketing In Western Europe
September 19, 2024TikTok’s explosive growth has left many brands scrambling to adapt, but Aidem Agency saw it coming. ...
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Platform
Spotify Podcast Head Sahar Elhabashi Announces Departure As Division Nears Full-Year Profitability
September 19, 2024Sahar Elhabashi, Spotify’s vice president and head of podcast business, will leave the streaming giant at...
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