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Technology
Podchaser’s AI-Powered Tool Unlocks Earnings For 24% More Podcasters – Here’s How
September 16, 2024Podcast intelligence platform Podchaser reports that its AI-driven Collections+ targeting tool has enabled 24% more Acast...
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Commentary
Study Uncovers Why Top Influencers’ Personal Posts Outperform Sponsored Content
September 16, 2024Recent research reveals that authentic content drives engagement for social media influencers, with personal posts significantly...
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Influencer
UTA Snags KreekCraft, Roblox’s #1 Streamer And YouTuber With 10+ Million Subscribers
September 16, 2024United Talent Agency (UTA) has signed KreekCraft, the leading Roblox livestreamer and YouTube content creator. According...
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Technology
Beauty Influencer Valeria Lipovetsky Joins Creator Platform Humanz Amid U.S. Expansion
September 16, 2024Humanz, an AI-powered creator marketing platform, announced its entry into the U.S. market alongside a partnership...
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Agency
Dentsu Introduces “House of Creators” Program To Turn Unknown Creators Into Marketing Machines
September 16, 2024Dentsu Group Inc. announced the launch of "House of Creators," a new initiative to support next-generation...
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Brand
Samsonite Teams Up With Influencers To Spotlight New X Boss Collection
September 16, 2024Samsonite, in collaboration with Social Beat and Influencer.in, launched its new Samsonite X Boss Collection, a...
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Brand
DELLI Raises $6M To Capitalize On Fashion Brands’ Sudden Obsession With Food
September 16, 2024DELLI, an online platform for independent food and drink, secured $6 million in seed extension funding...
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Technology
How Linqia’s Creator Council Is Turning Content Makers Into Brand Strategists
September 16, 2024Influencers are no longer just pretty faces hawking products on Instagram. They’re becoming the brains behind...
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Technology
Privacy-Focused LuxyList Is Changing How Fans Support Creators
September 16, 2024LuxyList is a creator gift platform that allows fans to send physical gifts to content creators...
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Commentary
What’s Next After The White House Creator Summit? Industry Calls For Policy Support
September 13, 2024The White House recently hosted its inaugural Creator Summit, marking a significant moment for creators, influencers,...
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Brand
How Klook Kreator Program Is Tapping Nano, Micro-Influencers To Reach Niche Audiences
September 13, 2024Travel experiences booking platform Klook recently launched its Klook Kreator program, an industry-first approach to influencer...
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Agency
Data Meets Humanity: TRG Founder Josh Rosen’s Unique Formula For Marketing Success
September 13, 2024TRG Sports & Entertainment, founded by Josh Rosen, has transformed from a college athlete Name, Image,...
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Platform
Transcripts Expose 3 Key Areas That Make TikTok A Threat To U.S. National Security
September 13, 2024Newly released transcripts shed light on the classified briefings that led 79 U.S. senators to vote...
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Commentary
De-Influencing Trends: How Brands Can Maintain Consumer Trust
September 12, 2024The rise of "de-influencing" reflects a growing consumer demand for authenticity and mindful consumption, challenging brands...
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Technology
Humanz U.S. CEO Roee Zelcer On Why Influencer Impact Should Be Valued Like Stocks
September 12, 2024Social media influencers can make or break a brand's reputation overnight. In this volatile industry segment,...
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Commentary
How Economic Uncertainty Is Reshaping Influencer Content [REPORT]
September 12, 2024A new report from We Are Social, a global socially-led creative agency, reveals that economic uncertainty...
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Commentary
Gen Z Is Ditching Google For ‘Social Searching’ — Here’s Where They’re Going Instead
September 12, 2024Research conducted by Forbes Advisor and Talker Research in April 2024 and analyzed by Bernstein Research...
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Commentary
Why Brands Are Suddenly Collaborating With Small-Time Content Creators
September 12, 2024A shift in marketing strategies leads brands to partner with content creators with modest followings, moving...
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Commentary
Lower Costs, Higher Engagement: The Truth About Fast-Paced Influencer Marketing [REPORT]
September 12, 2024New research from influencer marketing agency Obviously reveals that quick-turn content creation campaigns can lead to...
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Commentary
TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies
September 11, 2024TikTok's expansion into e-commerce is reshaping how brands and creators engage with consumers, offering new monetization...
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