Agency

Creator Ads Platform Billo Expands UGC Footprint To The UK, Canada, Australia

Billo has extended its user-generated content (UGC) marketplace beyond the United States. The platform, which connects...

Strategy

The Art Of Gaming Integration: How Livewire Is Elevating Brand Presence In Gaming

Over three billion gamers spending two hours daily in virtual worlds represent an untapped marketing frontier...

Talent Management

Grail: Stripping Creator Management Down To Its Core

"We're going to look after your dogs on the weekend. We're going to be your best...

Technology

Looking For Viral Influencers? Try Fohr’s New App That Touts ‘Creator Intelligence’

Creator content performance has become increasingly unpredictable in recent years, with posts from the same account...

Brand

Full-Spectrum Engagement: Inside DBillions’ Science Of Children’s Content That Captivates Across Cultures

Conventional wisdom says children respond better to slower-paced content rather than fast programming. And while most...

Agency

The Digital Dept. Eyes More Robust Revenue Streams For Creators With Launch Of Specialized Unit

Technology

Curastory: Unlocking Sustainable Monetization For Content Creators

This year is projected to be the first time that monthly social media users will surpass...

Commentary

Poppi’s Super Bowl Influencer Outreach Offers Valuable Marketing Lessons, Experts Say

A marketing campaign by prebiotic soda brand Poppi has ignited an unprecedented controversy after the company...

Commentary

Fashion Week Spotlight: Influencers Take Over Milan And Paris Runways

Recent fashion weeks in Milan and Paris showcased the growing influence of celebrity ambassadors on brand...

Commentary

Exuma Capital Taps R30 Brands To Expand Into Wellness Through Creator Marketing

Exuma Capital Partners leads a new investment in R30 Brands, marking the private equity firm's strategic...

Commentary

Digital Talent Industry Reaches Record Growth As Brands Shift To Creator-Led Strategy

The digital talent management industry (DTMI) expanded by 15% in 2024, with influencer marketing spend hitting...

Influencer

Beauty, Business, And Burnout: Mirta Miler’s Raw Look At Creator Life

Mirta Miler’s life seemed set on a traditional business path until her years-long after-hours hobby of...

Agency

Popular Pays Challenges Creator Marketing Conventions With Quality-First Approach

While many influencer marketing platforms focus on the size of their creator networks, identifying creators who...

Agency

CreatorPad’s Reimagined Influencer Marketing Strategy, A Boon To Neighborhood Businesses

U.S. influencer marketing spending, excluding paid media amplification and non-social media expenditures, is expected to reach...

Agency

The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending

As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...

Technology

Dreamwell AI: Building The ‘Stock Market’ For Creator Value

The surge in partnerships in the creator economy has exposed a fundamental issue in brand-creator transactions....

Commentary

Australian Influencer Marketing Council Welcomes Four New Members

The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...

Platform

Instagram Is Reportedly Developing Reels Spin-Off App To Compete With TikTok

Instagram is exploring the possibility of launching a dedicated application for its Reels feature, according to...

Technology

LTK Unveils New Video-First App To Enhance Local Creator Discoverability

Creator commerce platform LTK has announced a redesign of its consumer app, transitioning from a shopping-centric...

Platform

TikTok Rolls Out Specialized STEM Feed For Sub-Saharan African Users

TikTok has launched a dedicated STEM feed across more than 20 countries in Sub-Saharan Africa, expanding...