Latest News
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Influencer
BuzzFeed Sells ‘Hot Ones’ Studio To Investors Including Sean Evans, Soros Fund In A $82.5M All-Cash Deal
December 13, 2024BuzzFeed Inc. has agreed to sell First We Feast, the studio behind the popular YouTube series...
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Platform
YouTube Begins Testing Multiplayer Feature For In-App Gaming
December 13, 2024YouTube is expanding its gaming presence by introducing multiplayer capabilities to its "Playables" platform, allowing users...
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Agency
How LaToya Shambo’s Black Girl Digital Is Making Strides In Influencer Marketing When Terms Like DE&I Fall Out Of Favor
December 13, 2024With 18 years of advertising and marketing experience, LaToya Shambo identified a critical gap in the...
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Brand
Fashion Retailer MandM Launches Influencer Ambassador Collective To Transform Budget Shopping
December 12, 2024MandM, a fashion and sportswear retailer specializing in discounted brand-name merchandise, has announced the launch of...
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Platform
Snapchat+ Unwraps Custom App Themes For A Holiday Makeover
December 12, 2024Snap Inc. has announced a suite of new features for its Snapchat+ subscription service, expanding customization...
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Platform
Content Showing People In Casual Clothing Boosted Video Watch Rates By Nearly 40% In Professional Ads, LinkedIn Reports
December 12, 2024Business-to-business marketers are seeing higher engagement rates when featuring casual attire and authentic emotional expressions in...
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Platform
YouTube Announces Main App Improvements For Creators, Simplified Channel Page And Analytics
December 12, 2024YouTube is launching significant updates to its main app, introducing streamlined channel pages and enhanced analytics...
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Platform
TikTok Shop Opens For Business In Ireland
December 12, 2024TikTok has launched its e-commerce platform TikTok Shop in Ireland, offering exclusive access to Ireland-based businesses...
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Platform
TikTok Challenges The Canadian Government’s Order To Dissolve Its Business In The Country
December 12, 2024TikTok filed an application for judicial review with the Federal Court in Vancouver on December 5,...
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Commentary
The Gap Between U.S. And China’s Social Commerce: Why TikTok’s Latest Numbers Matter
December 12, 2024TikTok Shop generated $100 million in Black Friday sales this year, marking a threefold increase from...
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Technology
Playkit: Championing Community-Driven Content Creation To Build Trust
December 12, 2024With social media increasingly filled with polished influencer content, Playkit introduces a fresh approach to digital...
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Influencer
Evan Andrew Shares His Journey From Growing Up On A Farm To Pursuing A Flourishing Career As A Fashion Creator
December 12, 2024Evan Braaten never expected to become a fashion creator. Growing up on a North Dakota corn...
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Brand
Canadian Press Opens Its Newsroom Doors To Digital Creators
December 11, 2024The Canadian Journalism Foundation (CJF) and The Canadian Press (CP) have launched a fellowship program to...
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Platform
Instagram’s New ‘Trial Reels’ Let Creators Test Content Before Their Followers See It
December 11, 2024Instagram is rolling out "Trial Reels," a new feature that enables creators to test video content...
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Commentary
A Third Of Australian On-Premise Consumers Order New Drinks Seen On Social Media, NielsenIQ Data Shows
December 11, 2024NielsenIQ (NIQ) reports that 28% of Australian on-premise consumers frequently order new and exciting drinks they...
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Influencer
Two Gen Z Influencers Are Turning One Of America’s Most Notorious Corporate Scandals Into Their Next Performance Art Piece
December 11, 2024Connor Gaydos and Peter McIndoe, the social media influencers behind the viral "Birds Aren't Real" phenomenon,...
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Influencer
Wasserman Creators Signs Young Social Media Star Taylen Biggs, Famous For Interviewing A-List Celebs Like Selena Gomez, The Rock
December 11, 2024Wasserman Creators has signed 11-year-old media personality Taylen Biggs for representation, expanding its roster of digital...
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Commentary
From YouTube To Pinterest: What’s Really Driving Holiday Shopping Decisions In 2024 [REPORT]
December 11, 2024Social media platforms are reshaping holiday shopping behaviors, with YouTube emerging as the leading platform influencing...
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Platform
TikTok Shop Hits $100M In Black Friday Sales — Just As Ban Threat Looms
December 10, 2024TikTok Shop’s U.S. launch is showing early signs of success, even as the platform faces regulatory...
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Influencer
Inside The First Reality Show Exclusively For Filipino Digital Creators With A Grand Prize
December 10, 2024A new reality competition show aims to identify top Filipino digital talent by testing social media...
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