Latest News
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Platform
TikTok’s Entertainment Scores Propel Beauty Brands To Over 100% Sales Growth: REPORT
August 22, 2024New research reveals a strong correlation between entertainment scores on TikTok and sales growth for beauty...
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Platform
Twitch Introduces ‘Drop Ins’ Feature To Streamline Real-Time Collaborations
August 22, 2024Twitch introduced a new "Drop Ins" feature or Stream Together functionality. The feature simplifies streamers' collaboration...
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Strategy
Unveiled: The 36-Page MrBeast Guide To YouTube Dominance — And The Controversies It Sparks
August 22, 2024A leaked internal document from MrBeast Productions offers a look into the content creation strategies of...
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Technology
Soulbound Raises $4M Funding To Expand Streamer Bounties And Gaming Ecosystem
August 22, 2024Web3 social gaming platform Soulbound raised $4 million in its latest funding round, which concluded in...
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Brand
Google’s Team Pixel Backlash: Why Influencers Are Quitting
August 21, 2024Google’s Team Pixel program is under scrutiny due to newly introduced terms requiring participants to prefer...
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Platform
Tinashe, Indie Artists Shine On TikTok’s UK & Ireland 2024 Summer Music Charts
August 21, 2024TikTok reveals Tinashe’s "Nasty" as the UK's top song of summer 2024. The track also secures...
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Commentary
TikTok Dethrones YouTube As Nearly 70% Of Brands Now Favor It For Video Marketing
August 21, 2024TikTok has surpassed YouTube as the preferred platform for video marketing among brands and retailers. According...
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Technology
Universal Production Music And Libsyn Offer 6 Months Of Free Access To 200,000 Sound Effects For Podcasters
August 21, 2024Libsyn has partnered with Universal Production Music to offer its podcast creators a new subscription service,...
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Platform
Indie Artists Outshine Superstars On TikTok’s Global ‘Songs Of The Summer’ List
August 21, 2024TikTok's latest “Songs of the Summer” list features a mix of established stars and newcomers, with...
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Influencer
Why SiriusXM Is Investing $125M In Alex Cooper And ‘Call Her Daddy’
August 21, 2024SiriusXM announced a new multi-year agreement with Alex Cooper, host of the popular podcast “Call Her...
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Brand
Beautycon ‘24 Unveils Star-Studded Lineup With Jonathan Van Ness And Summer Fridays Founders
August 21, 2024Beautycon announced its 2024 lineup for its annual beauty industry event, featuring hairstylist Jonathan Van Ness...
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Technology
Spotify’s Megaphone Enhances Podcast Monetization With 3 New Ad Tech Features
August 21, 2024Spotify's Megaphone, a podcast advertising and publishing platform, introduced three new features to enhance podcast publishers'...
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Brand
Traackr CEO Reveals How Brands Can Boost Influencer Results 4x With New Analytics Tool
August 21, 2024Brands and creators dance in perfect harmony, their partnerships yielding four times the results of their...
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Technology
How Fanfix Is Helping ‘Hawk Tuah’ Star Haliey Welch Turn Viral Fame Into A Lasting Career
August 21, 2024In a time when viral fame can vanish quickly, Haliey Welch, the "Hawk Tuah" girl, faced...
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Brand
Tim Walz Makes TikTok Debut As Harris Campaign Expands Digital Strategy”
August 20, 2024Minnesota Governor Tim Walz launched his TikTok account (@timwalz) as part of the Harris campaign's expanded...
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Brand
How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events
August 20, 2024Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...
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Technology
The Impulse Economy: How Algorithms, Social Media, And BNPL Are Shaping Online Shopping Habits
August 20, 2024Social media influence, algorithmic recommendations, and new payment options are driving impulsive online shopping behavior. Recent...
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Technology
Fanfix Creators Earn $100 Million, Platform Eyes Billion-Dollar Payout By 2027
August 20, 2024Fanfix, a content monetization platform targeting Gen Z creators, announced its creator community has earned over...
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Brand
F1 Content Creators Forced To Rebrand Amid Cease-And-Desist Speculation
August 20, 2024Several prominent Formula 1 (F1) content creators are abruptly changing their online identities, sparking speculation about...
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Platform
“Sweeping Speech Restriction” Or National Security Threat? TikTok’s Legal Battle Reaches Fever Pitch
August 19, 2024TikTok’s legal fight against a potential U.S. ban has escalated. In a recent court filing, the...