Latest News
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Platform
X Sees Record Engagement With 238M Posts And 103B Impressions During Paris Olympics
August 15, 2024X reports record-breaking engagement during the 2024 Paris Olympic Games, with 238 million posts generating 103...
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Platform
Threads Rolls Out New “Insights” Analytics Dashboard For Desktop Users
August 15, 2024Meta’s social media platform Threads has introduced a new analytics dashboard for desktop users, dubbed "Insights." ...
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Technology
UMI Games New President Tom Parry Explains Why Brands Can’t Ignore Free-To-Play Gaming Platforms
August 15, 2024“The introverts are finally having their day,” declares Tom Parry, the newly appointed President of Whalar...
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Brand
The Surprising Ingredient Behind Influencer-Founded Bloom Nutrition’s 12B TikTok Views
August 15, 2024Bloom Nutrition, a supplements company founded by fitness influencer Mari Llewellyn, reports that its products have...
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Platform
UMG Partners With Meta To Expand To 6 Major Platforms, Prevent Unauthorized AI Content
August 15, 2024Universal Music Group (UMG) and Meta announced an expanded global, multi-year agreement extending UMG's music licensing...
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Platform
How TikTok And Snap Are Wooing Influencer Agencies, Challenging Meta’s Dominance
August 15, 2024TikTok and Snap are intensifying efforts to attract influencer agencies, offering exclusive perks and data access...
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Brand
Why MakeMyTrip’s Latest Ads Feature Hindi-Speaking Foreign Influencers
August 15, 2024Indian online travel company MakeMyTrip launched a new advertising campaign featuring non-Indian content creators who speak...
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Platform
Apple Hits Patreon With 30% Fee, Forces Change Of Billing Systems
August 15, 2024Creator platform Patreon announced significant changes to its iOS app due to new Apple requirements. Starting...
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Platform
TikTok Rolls Out Group Chat Feature, Custom Stickers
August 15, 2024TikTok introduced new features to enhance user interaction, including group chats and custom stickers for direct...
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Agency
HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success
August 14, 2024Hireinfluence, established in 2011, is a full-service influencer marketing agency. Chris Jacks, a veteran with a...
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Influencer
Why 22-Year-Old Dutch Founder Jens Glerum Preaches Power To The Creators
August 14, 2024At 14, Jens Glerum discovered YouTube and saw his world expand. At 22, he is ready...
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Influencer
Content As Business: Steven He’s Formula For Building A 26-Million Follower Brand
August 13, 2024From a desperate pandemic pivot to a 26-million-follower empire, Steven He’s ascent in the digital content...
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Brand
EKU Athletics Unveils New Influencer-Powered NIL Marketplace
August 12, 2024Eastern Kentucky University (EKU) Athletics launched the EKU Colonels Marketplace Exchange, a new platform to connect...
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Influencer
How A Brazilian Dog Groomer Turned Scissors And Clippers Into Millions Of Views And A Booming Business
August 12, 2024Gabriel Feitosa, a 32-year-old entrepreneur and content creator, is transforming the world of dog grooming through...
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Agency
Ramaa Mosley Of Adolescent Content Reveals Keys To Engaging Gen Z
August 12, 2024Sixteen-year-old Ramaa Mosley stumbled onto a film set, sparking a journey to reshape youth marketing two...
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Influencer
MrBeast Orders Full Investigation: What’s Happening Behind YouTube’s Biggest Channel?
August 12, 2024Jimmy Donaldson, known as MrBeast, initiates a comprehensive assessment of his company's internal culture amid allegations...
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Brand
This Skincare Brand’s Product Turns TikTok Snark Into Self-Empowerment
August 12, 2024SkinCeuticals, a skincare brand known for its vitamin C serums, launched a new anti-wrinkle product called...
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Platform
Instagram Quietly Rolls Out Location Sharing To Select Users
August 12, 2024Instagram is testing a new feature that allows users to share their location on a map,...
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Commentary
100M+ People Window Shop On Social Media, But Only 30% Buy – Here’s Why [REPORT]
August 12, 2024A new report from PYMNTS and Amazon Web Services reveals a significant gap between social media...
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Platform
YouTube Experiments With AI-Powered Idea Generator To Boost Creator Creativity
August 12, 2024YouTube is testing the new "Brainstorm with Gemini" feature that integrates Google's artificial intelligence to help...
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