Latest News
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Influencer
VFX Creator Queen Chelsea Reveals How She Reached Social Media Stardom
August 2, 2024From her humble beginnings in film industry editorial work to becoming a social media sensation, visual...
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Influencer
Mukbang Maven: Sa Nguyen’s Unfiltered Approach To Content Creation
August 1, 2024In the blink of an eye, Sa Nguyen went from filming late-night ramen videos to becoming...
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Technology
Comscore Unveils New Tool To Measure YouTube’s Full Audience Reach Across All Devices
August 1, 2024Media measurement and analytics company Comscore unveiled a tool that offers a comprehensive view of YouTube...
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Platform
Invoca Introduces New Integrations For TikTok, Snapchat, Pinterest To Solve The Social Ad Puzzle
August 1, 2024Revenue execution platform provider Invoca announced new no-code integrations for Pinterest, Snapchat, and TikTok, expanding its...
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Platform
Moscow Targets Google And TikTok With Fines In Ongoing Content Battle
August 1, 2024Russian courts have fined Google and TikTok for failing to remove prohibited content, escalating tensions between...
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Influencer
Behind The Numbers: Why Black Influencers Earn 34% Less In 2024
August 1, 2024UK-based talent management firm SevenSix Agency released the “2024 Influencer Pricing Report,” surveying 300 influencers of...
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Platform
Advertising Fuels Meta’s 73% Profit Increase, Outpacing Metaverse Losses
August 1, 2024Meta reports a 73% surge in second-quarter profits, driven primarily by its core advertising business. The...
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Commentary
Malaysia Imposes New Social Media Rule To Curb Cybercrime Draws Flak
July 31, 2024Malaysia announced a new licensing requirement for social media platforms operating in the country, targeting services...
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Commentary
[REPORT] 1,500+ New Brands Just Jumped Into Podcast Ads, Spending Surges 22% Y-o-Y
July 31, 2024Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues...
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Commentary
Vision AI Boosts Content Performance By 40% [REPORT]
July 31, 2024A new report from social media management platform Dash Hudson reveals significant performance improvements for brands...
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Agency
36,000 Influencers Mark NIP Group’s NASDAQ Entry, Profit Still Elusive
July 31, 2024NIP Group, a company co-founded by Mario Ho, the 29-year-old son of late casino magnate Stanley...
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Commentary
The Surprising Reason 50% Of Consumers Make Purchases On Social Media [REPORT]
July 31, 2024EMARKETER released a report revealing that nearly half of U.S. consumers say creator content has influenced...
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Platform
Meta’s AI Clones Of Influencers Have Arrived On Instagram
July 31, 2024Meta introduced AI Studio to the United States, enabling Instagram creators to develop personalized AI characters. ...
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Commentary
Here’s What 80% Of Consumers Searching Local Businesses Weekly Are Looking For [REPORT]
July 31, 2024Marketing platform SOCi released its Consumer Behavior Index (CBI), which surveyed 1,002 consumers across the U.S....
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Platform
Snapchat, NBCUniversal Unveil Personalized AR Lenses For The Olympics
July 30, 2024Snapchat and NBCUniversal have launched new augmented reality (AR) experiences for the 2024 Olympic Games in...
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Influencer
Influencer Marketing Under Scrutiny: Key Findings From UK’s ASA Rulings
July 30, 2024An analysis of 141 rulings by the UK's Advertising Standards Authority (ASA) from October 2017 to...
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Influencer
2,000 Contestants, 3 Medical Emergencies: Inside MrBeast’s ‘Beast Games’ Chaos
July 30, 2024MrBeast, known for his high-stakes challenges and philanthropy, filmed "Beast Games," a new competition series in...
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Platform
Kamala Harris Joins TikTok: Here’s Why She’s Embracing The App Over Half Of Lawmakers Want Banned
July 30, 2024Vice President Kamala Harris launched an official TikTok account during the 2024 presidential campaign despite ongoing...
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Brand
Influencer-Led Summer Fridays Secures Major Investment From TSG
July 30, 2024Summer Fridays, the beauty brand founded by influencers Marianna Hewitt and Lauren Ireland in 2018, secured...
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Strategy
How Sri Lanka Is Leveraging Social Media To Become Asia’s ‘Must Visit’ Destination
July 30, 2024Sri Lanka is expanding its social media influencer campaign to boost tourism. According to Chalaka Gajabahu,...
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