Latest News
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Commentary
Black Podcast Listenership Soars 10% In 2023: What’s Driving This Surge?
July 26, 2024New research from Signal Hill Insights reveals a significant increase in podcast listening among Black Americans....
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Agency
300 Top Brands, 1 Agency: Behind Publicis’ Power Acquisition Of Influential
July 26, 2024French-based Publicis Groupe announced plans to acquire Influential, the world's largest influencer marketing agency by revenue....
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Agency
From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing
July 26, 2024Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...
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Platform
LTK’s New Video Features Boost Creator Earnings By Nearly 50%
July 25, 2024Creator commerce platform LTK announced the launch of new video-first features on its shopping app. The...
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Agency
Creative Juice Merges With Rho: What This Means For 1M+ Content Creators
July 25, 2024Creative Juice, a fintech startup focused on providing specialized financing and tools for content creators, announced...
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Brand
Olympic Esports Games: Why the IOC Is Creating A ‘New Dedicated Structure’ For 2025
July 25, 2024On July 23, the International Olympic Committee (IOC) announced the creation of the Olympic Esports Games,...
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Agency
Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network
July 25, 2024Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...
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Platform
UK Government Fines TikTok £1.875M For Inaccurate Safety Feature Data
July 25, 2024Ofcom, the UK's communications regulator, has fined TikTok £1.875 million for failing to provide accurate information...
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Platform
TikTok’s “Deals For You” Flops While Prime Day Thrives: Here’s Why
July 25, 2024TikTok's recent attempt to compete with Amazon's Prime Day reveals a stark contrast in consumer behavior...
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Agency
CAA Signs Viral Kardashian Look-Alike With 8 Million Followers
July 25, 2024Creative Artists Agency (CAA) has signed digital creator and actress Yuri Lamasbella, known for her Kardashian...
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Agency
Inside The Viral Success Of ‘On The Street’ Videos: Linqia’s New Marketing Strategy
July 25, 2024Influencer marketing agency Linqia unveiled a new offering to connect brands with creators specializing in "on...
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Technology
Reverse Engineering Influencer Marketing: This Startup Is Turning Every Post Into Payment
July 25, 2024To impact influencer marketing, shopstar is turning the traditional model on its head. Co-founded by Ori...
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Technology
Nucreator Is Changing Brand Matchmaking For Creators Using Intent-Based Signaling Technology
July 25, 2024Nucreator, founded by Ben Marks, is automating securing brand partnerships, a traditionally labor-intensive task for creators...
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Agency
Mushroom Connect: The Bridge Between Top Influencers And Big Brands
July 24, 2024Australian music company Mushroom Group launched Mushroom Connect, a new talent management and partnerships agency. The...
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Platform
TikTok’s Secret Plan To Shake Up European E-commerce: What 40 New Hires Reveal
July 24, 2024ByteDance-owned TikTok is preparing to launch its in-app shopping platform, TikTok Shop, in Spain and Ireland...
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Agency
From Crisis To Opportunity: Ogilvy’s Influence Shield Promises To Turn Brand Nightmares Around
July 24, 2024Ogilvy PR launched Influence Shield, a global risk management service that enhances brand safety in influencer...
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Influencer
Influencer Paige Lorenz Makes Waves In Home Fashion With New Bedding Line
July 24, 2024Lifestyle influencer Paige Lorenz, known for her Dairy Boy apparel brand, has expanded into the home...
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Tech
Gaming Giants Thece, Gamurs Group Join Forces To Enhance Brand Engagement
July 24, 2024Thece, a company specializing in brand integration within gaming experiences, announced a strategic partnership with Gamurs...
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Influencer
Olympic Committee Throws Flag On Prime: Why Logan Paul And KSI’s Drink Brand Is In Hot Water
July 24, 2024The U.S. Olympic and Paralympic Committee (USOPC) filed a federal lawsuit against Prime, the energy drink...
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Influencer
Top Investors Are Backing Jake Paul’s Personal Care Brand W With $14 Million
July 24, 2024Jake Paul’s men’s personal care brand, W, announced a $14 million funding round, including seed financing...
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