Latest News
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Influencer
The Ocky Way: How A Catchphrase Catapulted Rahim Mohamed To Social Media Stardom, Landed Campaigns With Paramount
July 24, 2024Content creator Rahim Mohamed, known for his "Ocky Way" bodega videos on TikTok, has leveraged his...
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Influencer
From Northwest Tours To Social Media Stardom: How Country Singer “Lady Redneck” Became A UGC Powerhouse
July 24, 2024Stephanie Lee Lowry, known professionally as “Lady Redneck,” has emerged as a notable figure to watch....
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Brand
The Pacsun Collective Taps Content Creators To Capitalize On Fashion Marketing Trends
July 23, 2024Fashion retailer Pacsun unveiled its Fall 2024 "Better in Baggy" campaign, utilizing content creators from its...
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Platform
Real-Time Reactions Power X’s 20% Edge In Sports Fan Base
July 23, 2024A recent analysis reveals that X attracts significantly more sports fans than its competitors. According to...
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Agency
UTA Snags Top Talent Agent To Take Over The UK Creator Scene
July 23, 2024United Talent Agency (UTA) expanded its U.K. Creators division with the addition of agent Beth Heard....
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Platform
Meta’s New Ad Trick For Marketers: Automatically Detected Website Offers
July 23, 2024Meta introduced a new feature in its ad setup process that automatically detects and incorporates offers...
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Platform
Reddit’s 1,000+ Sports Communities: The Untapped Goldmine For Brands And Leagues
July 23, 2024Reddit announced a new partnership program with major sports leagues to enhance fan engagement and create...
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Influencer
From Track Star To Digital Influencer: Precious Beattie’s Rise In The Creator Economy
July 23, 2024In a world where personal setbacks can lead to unexpected opportunities, Precious Beattie’s journey stands out...
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Technology
Intelligent Influence: Hypetap’s Detch Singh Reveals Key To Driving Tangible Business Outcomes In Influencer Marketing
July 23, 2024Detch Singh is the founder of Hypetap, a company setting industry standards through technology and strategic...
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Influencer
Wholesome Family Content Creation With Joseph From The Dad Diaries
July 23, 2024A loving father, former director, writer, and now content creator, Joseph Tito has crafted a rewarding...
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Influencer
From Radio Hits To Comedy Skits: Paul Loduca’s Content Creation Journey
July 23, 2024A multifaceted creative, Paul Loduca has established himself as one of the most prominent names in...
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Influencer
Influencer Katie Shutt On Balancing Modeling, Fitness, And Mindfulness
July 22, 2024Katie Shutt’s story represents a compelling case study of resilience and reinvention. The Newcastle-based content creator,...
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Technology
Breaking The Algorithm Addiction: Moondust Management’s Mission To Free Creators From Platform Dependence
July 22, 2024Moondust Management, founded by industry veteran Kamla Pande in 2019, has found ample success in the...
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Influencer
Psychology Student By Day, Rising Influencer By Night: Meet The 20-Year-Old Redefining Content Creation
July 22, 2024The social media world is witnessing the rise of a new voice capturing brand attention and...
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Agency
AJXI Co-Founder Breaks Down The Agency’s Relationship-Driven Approach To Managing Influencer-Brand Deals
July 22, 2024Influencer marketing agency AJXI is s carving out a niche by focusing on transparency and effective...
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Agency
Centennial World’s Lauren Meisner Exposes Mainstream Media’s Blind Spot: The Creator Economy Opportunity
July 22, 2024Centennial World, founded by Lauren Meisner in 2019, has quickly become a notable player in covering...
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Commentary
[REPORT] Global Streaming Surges 15%: Which Genre Is Leading The Charge?
July 22, 2024Luminate released its new Midyear Music Report, revealing significant shifts in consumption patterns and genre preferences...
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Agency
GCI Launches ‘Muse’: Celebrity Health Influencers Get A High-Tech Makeover
July 22, 2024GCI Group introduced Muse, an integrated celebrity and influencer engine for global health brands. The launch...
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Platform
TikTok’s New Artist Accounts: The Feature That’s Making Waves In Music Discovery
July 22, 2024TikTok and DistroKid announced a platform integration that streamlines the creation of official TikTok Artist Accounts...
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Tech
AI Meets Influencer Marketing: BrandPilot AI’s New Tool Promises 3x Faster Campaigns
July 22, 2024BrandPilot AI, a Toronto-based provider of AI-powered influencer marketing solutions, launched Spectrum IQ, a web application...