Latest News
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Agency
Popular Pays Challenges Creator Marketing Conventions With Quality-First Approach
March 3, 2025While many influencer marketing platforms focus on the size of their creator networks, identifying creators who...
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Agency
CreatorPad’s Reimagined Influencer Marketing Strategy, A Boon To Neighborhood Businesses
March 3, 2025U.S. influencer marketing spending, excluding paid media amplification and non-social media expenditures, is expected to reach...
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Agency
The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending
March 3, 2025As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...
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Technology
Dreamwell AI: Building The ‘Stock Market’ For Creator Value
March 3, 2025The surge in partnerships in the creator economy has exposed a fundamental issue in brand-creator transactions....
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Commentary
Australian Influencer Marketing Council Welcomes Four New Members
February 28, 2025The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...
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Platform
Instagram Is Reportedly Developing Reels Spin-Off App To Compete With TikTok
February 28, 2025Instagram is exploring the possibility of launching a dedicated application for its Reels feature, according to...
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Technology
LTK Unveils New Video-First App To Enhance Local Creator Discoverability
February 28, 2025Creator commerce platform LTK has announced a redesign of its consumer app, transitioning from a shopping-centric...
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Platform
TikTok Rolls Out Specialized STEM Feed For Sub-Saharan African Users
February 28, 2025TikTok has launched a dedicated STEM feed across more than 20 countries in Sub-Saharan Africa, expanding...
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Influencer
MrBeast Targets $5 Billion Company Valuation In New Funding Round
February 28, 2025YouTuber Jimmy Donaldson, known professionally as MrBeast, is seeking to raise hundreds of millions of dollars...
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Commentary
Creator Partnerships Emerge As Essential Social Media Strategy For Brands In 2025
February 28, 2025Content creators are quickly becoming the driving force behind social media engagement for brands, with impressive...
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Commentary
Tribeca X Awards Extends Deadline For Creator Submissions To March 4
February 28, 2025Tribeca Festival has announced an extended deadline for its tenth annual Tribeca X Awards, giving social...
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Talent Management
Meet Young Billboard: The Tech Strategist Converting Followers Into Revenue
February 28, 2025Should millions of followers automatically translate to massive financial success? The reality is scores of mega-influencers...
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Technology
Later, Snap Partnership Introduces Enhanced Creator Tools
February 28, 2025Later, a social media management and influencer marketing software provider, has partnered with Snap to integrate...
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Agency
GroupM’s Influencer Campaign For TotalEnergies Achieves Guinness World Record
February 27, 2025GroupM has partnered with TotalEnergies Marketing India Pvt. Ltd. to launch an influencer-driven campaign that set...
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Technology
‘The Matrix’ Visual Effects Designer Launches Content Platform And Creator Marketplace Connecting Filmmakers, Audiences
February 27, 2025“The Matrix” visual effects designer and Academy Award-winner John Gaeta has introduced escape.ai, a new digital...
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Brand
Alex Cooper’s Unwell Network Ends Partnership With Alix Earle’s ‘Hot Mess’ Podcast
February 27, 2025Unwell Network, the production company founded by "Call Her Daddy" host Alex Cooper, has terminated its...
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Brand
DICK’S Sporting Goods Expands Influencer Initiative, Invites Public Participation
February 27, 2025DICK'S Sporting Goods has opened its previously internal content creator program to public applicants, offering paid...
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Brand
Grace Beverley’s Tala Brand To Launch Debut Brick-and-Mortar Location
February 27, 2025Tala, the activewear brand founded by influencer-turned-entrepreneur Grace Beverley in 2019, is opening its first standalone...
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Commentary
YouTube Dominates Gen Alpha Media Consumption, New Research Shows
February 27, 2025YouTube commands 78% of viewership among U.S. children aged 2-12, according to Precise TV's Winter 2024/2025...
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Platform
Snap Unveils Advanced Brand Safety Tools For Marketing Partners
February 26, 2025Snap has introduced new brand suitability controls to give advertisers expanded options to manage content adjacency...
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