Latest News
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Brand
Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table
September 6, 2024Board games are making a comeback, and it's not just family game nights driving the trend....
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Technology
Everbloom CEO Lukas Runte Reveals Why Traditional Finance Is Failing Content Creators
September 6, 2024Imagine popular YouTubers wielding the financial power of a Hollywood studio. That's the future Everbloom is...
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Brand
Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch
September 5, 2024The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...
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Technology
Spotter Studio Unveiled: AI-Powered Software Assisting YouTube Creators
September 5, 2024Spotter, a platform supporting YouTube creators, launched Spotter Studio, an AI-powered software suite designed to assist...
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Technology
UK Creator Alliance Just Dropped a Bombshell On AI Companies – Here’s What They’re Demanding
September 5, 2024The Creators' Rights Alliance (CRA), a coalition representing over 500,000 professional creators in the UK's creative...
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Platform
TikTok Drives Streaming And Theater Trends, 34% Of Users Opt For New Movies Via The App [REPORT]
September 5, 2024New research from TikTok's Marketing Science team reveals the platform's growing influence on movie-watching habits in...
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Technology
Brit Starr Appointed Chief Marketing Officer At Influencer Platform CreatorIQ
September 5, 2024CreatorIQ, an enterprise influencer marketing platform, has named Brit Starr its new Chief Marketing Officer (CMO). ...
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Technology
Ex-Revolut Duo’s Live-Shopping App Tilt Secures $18M In Funding
September 5, 2024Tilt, a UK-based live-shopping startup founded by former Revolut employees, recently raised $18 million in a...
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Commentary
84% Of TikTok Brand Videos Are Flopping, DAIVID Study Reveals Why
September 5, 2024A new study by creative effectiveness platform DAIVID finds that 84% of branded content on TikTok...
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Technology
Later Unveils Triple Exec Threat Tasked With Building The Ultimate Social Media Powerhouse
September 5, 2024Later, an influencer marketing and social media management solutions provider announced three executive appointments to accelerate...
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Agency
Wasserman Strengthens Creator Division With Long Haul Management Acquisition
September 5, 2024Wasserman, a global sports, music, and entertainment company, has acquired Long Haul Management, a digital-first talent...
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Platform
Snapchat’s ‘Sponsored Snaps’ Arrive: Ads In Your Chat Tab, Explained
September 5, 2024Snapchat will introduce "Sponsored Snaps" in its main Chat tab, marking the first time the platform...
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Brand
Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection
September 4, 2024Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign. The brand...
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Brand
NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans
September 4, 2024The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...
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Brand
RØDE Announces Creator Of The Year Awards Spanning 22 Content Categories
September 4, 2024Australian audio equipment manufacturer RØDE is launching a global competition for content creators. The total prize...
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Influencer
‘Hawk Tuah’ Star Haliey Welch Lands Podcast Deal With Jake Paul’s Media Company
September 4, 2024Hailey Welch, known for the viral “Hawk Tuah” social media moment, has signed with Jake Paul’s...
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Brand
How Maybelline’s Blast From The Past Aims To Captivate Gen Z
September 4, 2024Maybelline New York is reviving its iconic 90s jingle “Maybe It's Maybelline” to engage a new...
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Technology
How Thinkific’s New GM Kyle Scott Is Helping Creators Achieve Ultimate Freedom
September 4, 2024“The next media empire won't be built in a Hollywood studio or a New York skyscraper....
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Technology
Social Motion President Michael Arking Explains How To Achieve Video Marketing Success
September 4, 2024Video killed the radio star, but what’s killing video? Social Motion President Michael Arking argues it's...
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Brand
Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote
September 3, 2024Qatar Tourism has opened public voting for its "Tourism Influencer of the Year" award, a new...
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