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Talent Collectives
Transforming The Industry: Ashley Villa & Rare Global Create The Future Of Talent Management
September 3, 2024Photo credit: Emilynn Rose When Ashley Villa’s YouTuber sister needed help negotiating a deal, the former...
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Commentary
Australian Digital Ad Spend Surges To $15.6B: Video And Audio Lead The Growth
September 2, 2024Australian internet advertising expenditure reached $15.6 billion for the financial year ending June 30, 2024, marking...
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Influencer
Breaking Barriers: Derrick House’s Unique Blend Of Culture And Comedy
September 2, 2024Derrick House, a Bronx-born comedian, has tapped into New York’s vibrant pop-culture scene to turn his...
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Platform
TikTok’s First Singapore Concert Lights Up Night Festival: Local Musicians Go Global
September 2, 2024TikTok debuted its first-ever TikTok Rising concert at the Singapore Night Festival 2024, showcasing six home-grown...
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Commentary
Gen Z Chooses Social Commerce For Holiday Shopping, 7x More Than Baby Boomers [REPORT]
September 2, 2024Gen Z consumers are embracing social media platforms for holiday shopping at a rate significantly higher...
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Commentary
Nearly 40% Of Roblox Creators Say Platform Opened Door To Tech Careers They Never Imagined [REPORT]
September 2, 2024Roblox Corporation released its first economic and social impact report, revealing significant contributions to the U.S....
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Commentary
Why Paramount Is Selling VidCon and Who’s Betting Big On Its Future
September 2, 2024Paramount Global is selling its creator conference VidCon to UK-based media and events company Informa. Sources...
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Platform
Instagram Brings Creator Lab To India With 3 New Features For Creators
September 2, 2024Instagram has launched its Creator Lab in India, introducing three new features to enhance user engagement...
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Influencer
CAA Signs TikTok Star TooTurntTony As His Ice Tea Brand And Viral Content Go Mainstream
September 2, 2024Creative Artists Agency (CAA) has signed Anthony “Tony” Dawson, better known as TooTurntTony, for representation. Dawson,...
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Agency
Under Armour’s Neeraj Chopra Campaign: The ‘Zidd For More’ Of The Apparel Market
September 2, 2024Under Armour's recent "ZIDD FOR MORE" campaign, featuring Olympic gold medalist Neeraj Chopra, has achieved significant...
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Platform
YouTube’s Olympic Triumph: How 850M Viewers Devoured Paris 2024 Content
September 2, 2024YouTube reports significant viewership for the Olympic Games Paris 2024, with over 850 million unique viewers...
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Platform
TikTok’s Algorithm Gets A Makeover: 3 Ways You Can Now Influence Your Feed
September 2, 2024TikTok has introduced new features allowing users to fine-tune their content preferences, offering greater control over...
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Strategy
Invite-Only Niimbus Conference Unites Influencer Marketing Execs For Strategic Solutions
September 2, 2024In an industry known for its quick growth and flashy spectacles, one veteran marketer is betting...
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Technology
How GetResponse Is Empowering The Podcast Industry In 2024, According To Their New Brand Evangelist
September 2, 2024Email marketing might seem old-school, but it's returning to the creator economy. As TikToks and podcasters...
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Technology
Minisocial’s Playbook: Using Micro-Influencers And UGC To Drive Brand Engagement
September 2, 2024Micro-influencers are becoming essential to modern marketing strategies, and Kirsten Baumberger’s minisocial is leading the charge. ...
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Strategy
What’s Next For The Creator Economy? Collective Voice’s Clair Sidman Weighs In On Key White House Conference Takeaways
August 30, 2024The creator economy is no longer just a niche corner of the internet — it's reshaping...
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Platform
YouTube Rolls Out Courses For Creators To Offer In-Depth Learning Programs
August 29, 2024YouTube has unveiled Courses, a new feature allowing creators to offer structured, multi-lesson learning programs. The...
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Brand
FEC Punts On Influencer Rules – How Campaigns Are Exploiting This Massive Loophole
August 29, 2024Political campaigns increasingly leverage social media influencers to promote candidates, exploiting a regulatory gap in campaign...
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Platform
Meta and Spotify’s New Collaboration Could Shake Up Music Discovery On Instagram
August 29, 2024Meta and Spotify are reportedly developing a new feature allowing continuous music sharing on Instagram. According...
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Technology
Why Nebula Is Raising Prices For New Subscribers — And What It Means For Existing Members
August 29, 2024Nebula, the creator-owned streaming platform, announced its first price increase since launching as a standalone service...
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