Latest News
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Agency
Seasoned Comms Experts Unveil Creator-Focused Agency – Find Out Their Initial Powerhouse Partners
June 17, 2024Two veteran communications professionals with decades of experience, Craig Radow and Eric Schultz, have announced the...
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Influencer
From Hollywood To Space Sensation: Kalpana Pot’s Unconventional Content Creation Journey In Making Science Cool And Accessible
June 17, 2024Kalpana Pot is an actress, writer, host, science communicator, and content creator. With a passion for...
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Influencer
Scoring Major Brand Deals: Joy Kisinja’s Secrets To Influencer Success
June 17, 2024Despite immense adversity, including a dysfunctional upbringing, Joy Kisinja (Joy Gerrard on Instagram @_joygerrard) has persevered...
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Platform
Influencer Marketing Trailblazer Josh Norris Reveals The Untapped Potential For B2B Brands
June 17, 2024Influencer marketing is breaking into a new frontier: the enterprise technology world. Traditional sales and marketing...
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Commentary
[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower
June 14, 2024New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...
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Commentary
From Amish Farms to Bison Feeding: The Unexpected Adventures Awaiting Travel Influencers in Shipshewana
June 14, 2024The small town of Shipshewana, Indiana, with a population of just 800 people, is hosting the...
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Platform
Meta Plans to Bring AI Chatbots Imitating Celebrities to Instagram?
June 14, 2024Meta is developing technology that would allow Instagram users to create and interact with artificial intelligence...
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Strategy
Research Reveals Why Shutting Down Comments and Silencing Fans Could Sink an Influencer’s Career
June 14, 2024A new study from the University of Alabama and Vanderbilt University finds that influencers who disable...
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Agency
These College Students Founded an Agency to Tap Into the Exploding NIL Industry
June 14, 2024Two Syracuse University students are tapping into the athlete influencer wave through their upstart agency, Slice...
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Agency
A Power Couple Is Shaking Up How Elite Influencers Build Their Brands
June 14, 2024Currents Management positions itself as the go-to talent firm for the creator economy's elite influencers. Co-founded...
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Platform
Reddit Partners With DoubleVerify To Lift The Veil On A Crucial Advertising Metric – Here’s What It Means
June 13, 2024Reddit announced a partnership with DoubleVerify – an independent media effectiveness platform that uses AI to...
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Platform
TikTok’s Bold Move: Using Image Search To Compete With Amazon And Google For Online Shopping Supremacy
June 13, 2024TikTok is testing a new image search feature for shopping on its platform. The feature, first...
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Brand
Sin City’s MGM Reinvents Itself Again By Naming Viral Nation As Marketing Maestros
June 13, 2024MGM Resorts International, the Las Vegas-based global hospitality and entertainment giant, has named Viral Nation as...
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Commentary
[REPORT] The Surprising Way Most TikTok Users View News On The Platform
June 13, 2024A new study from the Pew Research Center offers insights into how Americans experience news on...
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Platform
Leaked Tests Hint At A Potential Hashtag Revival On Meta’s Threads App After Initial Snub
June 13, 2024Meta’s Threads app is experimenting with a new way to boost hashtag usage, according to findings...
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Platform
Is The Traditional Instagram Feed Dying? CEO Adam Mosseri Drops A Major Hint
June 13, 2024Instagram CEO Adam Mosseri has provided new insight into the factors driving content reach on the...
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Platform
YouTube’s “Test And Compare” Thumbnail Feature: The Secret To Going Viral?
June 13, 2024YouTube is rolling out a new "Test and Compare" feature for video thumbnails, a long-awaited tool...
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Platform
YouTube Is Putting Effects Creation In Creators’ Hands For The First Time
June 13, 2024YouTube announced it is experimenting with allowing creators to design and publish their own unique visual...
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Platform
Find Out The Controversial Reason X Just Privatized All Likes (From A Lead Engineer)
June 13, 2024X has rolled out an update that makes all "Likes" private within the app. According to...
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Influencer
Jake Paul’s Trip To CVS Sparked The Idea For Launching His New Men’s Care Line
June 13, 2024Social media influencer and professional boxer Jake Paul revealed in an interview with The Hollywood Reporter...
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