Latest News
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Platform
American Creators Say Brands Aren’t Fleeing TikTok Yet, But 14% See Campaign Shifts, Survey Finds
May 30, 2024A recent survey influencer marketing platform Fohr shared exclusively with WIRED provides insight into how American...
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Influencer
Global Snags Hit Podcast Hosted By Marina Purkiss, Jemma Forte
May 30, 2024Media & entertainment group Global has acquired the exclusive production and ad sales rights to The...
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Technology
Thece’s Miracle-Gro Campaign: A Fresh Approach To Influencer Marketing In Gaming
May 30, 2024Thece, a martech startup, has partnered with Miracle-Gro to launch an innovative marketing campaign that challenges...
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Brand
This Filmmaker Launched “Airbnb Of Brand Deals” To Let Creators List Dream Projects For Brands To Discover
May 30, 2024Actor-director & entrepreneur Wes Elder is aiming to reshape the influencer marketing industry with his new...
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Agency
“Leave the Feed”: How Dylan Huey’s New Book Equips Creators To Champion Mental Health, Nurture Authentic Relationships, And Thrive In The Creator Economy
May 30, 2024Dylan Huey, a recent USC graduate and founder of the national organization Reach, has launched his...
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Platform
Snap’s New Chrome Extension Brings Back The Fun Of AR Lenses
May 29, 2024Snap has rolled out a new Chrome extension that brings back the popular augmented reality (AR)...
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Platform
Snap Gears Up To Fight Disinformation Ahead Of EU Elections
May 29, 2024Snap Inc. announced a series of measures to combat misinformation and encourage civic engagement ahead of...
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Strategy
TikTok Reveals The Top 5 Types Of Brands Users Want To See Creating Summer Games Content
May 29, 2024TikTok has released new research findings about the types of brands its users want to see...
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Platform
Is Instagram’s New Meme Tool The Secret To Getting Users To Post More?
May 29, 2024Instagram is exploring adding a new “Memes” option to its Reels editing tools, according to a...
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Brand
Vivek Ramaswamy’s 3-Phase Rescue Strategy For The Struggling $100M BuzzFeed
May 29, 2024Vivek Ramaswamy, the second-largest Class A shareholder of BuzzFeed with an 8.37% stake, has outlined a...
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Platform
YouTube Unveils “Playables” With 75+ Free Games To Play Directly On The Platform
May 29, 2024YouTube has launched a new feature called "Playables" that allows users to play over 75 free...
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Agency
This Indian Tech Is Bringing Data-Driven Influencer Marketing To The World
May 29, 2024Indian-based tech company Only Much Louder (OML) announced it’s expanding its influencer marketing platform, Hypothesis, to...
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Platform
Ad Giant Dentsu Gets Creative Boost From Snapchat’s Augmented Reality Tech
May 29, 2024Advertising holding company Dentsu has formed a new partnership with Snap Inc. to offer augmented reality...
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Platform
TikTok Just Rolled Out “Studio” – The All-In-One Creator Dream Tool
May 29, 2024TikTok introduced a new comprehensive platform called “TikTok Studio,” aimed at empowering creators on the video-sharing...
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Agency
Talent Manager Chris Alexander Founded A Tech Platform To Empower (Not Exploit) Creators
May 29, 2024Creator economy expert & marketing professional Chris Alexander is pioneering a new agency model with his...
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Agency
Vetting Creators The “Good” Way: The Unconventional Method This Agency Applies For Successful Partnerships
May 29, 2024Natalia Cortazar left the stability of a decade-long marketing career to launch her own ethically-minded influencer...
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Commentary
This Attorney’s Company Brings Legal Muscle To Negotiations Within The Creator Economy
May 28, 2024Jake Williams is a 33-year-old attorney and partner at the creator economy company Rakugo Media based...
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Agency
500 MGMT’s Innovative Approach: Tailoring Long-Term Growth And Monetization Strategies For Creator Success
May 28, 2024500 MGMT, a newly launched global creator agency, is focused on helping creators become long-term partners...
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Influencer
The Architect Turned Influencer Teaching Life Lessons Through Home Design
May 27, 2024Architect Cliff Tan has made an unlikely career pivot—from designing upscale homes to becoming a popular...
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Commentary
#Paid’s Creator Marketing Summit: Shaping The Future Of Influencer Marketing Through Innovation, Collaboration, And Human Connection
May 27, 2024On May 2nd, #paid’s Creator Marketing Summit brought together industry leaders and innovators to discuss the...
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