Latest News
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Commentary
Here’s What 80% Of Consumers Searching Local Businesses Weekly Are Looking For [REPORT]
July 31, 2024Marketing platform SOCi released its Consumer Behavior Index (CBI), which surveyed 1,002 consumers across the U.S....
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Platform
Snapchat, NBCUniversal Unveil Personalized AR Lenses For The Olympics
July 30, 2024Snapchat and NBCUniversal have launched new augmented reality (AR) experiences for the 2024 Olympic Games in...
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Influencer
Influencer Marketing Under Scrutiny: Key Findings From UK’s ASA Rulings
July 30, 2024An analysis of 141 rulings by the UK's Advertising Standards Authority (ASA) from October 2017 to...
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Influencer
2,000 Contestants, 3 Medical Emergencies: Inside MrBeast’s ‘Beast Games’ Chaos
July 30, 2024MrBeast, known for his high-stakes challenges and philanthropy, filmed "Beast Games," a new competition series in...
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Platform
Kamala Harris Joins TikTok: Here’s Why She’s Embracing The App Over Half Of Lawmakers Want Banned
July 30, 2024Vice President Kamala Harris launched an official TikTok account during the 2024 presidential campaign despite ongoing...
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Brand
Influencer-Led Summer Fridays Secures Major Investment From TSG
July 30, 2024Summer Fridays, the beauty brand founded by influencers Marianna Hewitt and Lauren Ireland in 2018, secured...
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Strategy
How Sri Lanka Is Leveraging Social Media To Become Asia’s ‘Must Visit’ Destination
July 30, 2024Sri Lanka is expanding its social media influencer campaign to boost tourism. According to Chalaka Gajabahu,...
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Commentary
Wedding Industry Shakeup: The New Influencer Wedding Service Outpacing Photographers
July 30, 2024A new trend in the wedding industry is gaining traction as couples increasingly hire wedding content...
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Agency
UK Startup Snags Canadian Podcast Producer Pacific Content
July 30, 2024UK-based podcast production agency Lower Street announced in a news release that it has acquired Canadian...
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Platform
Meta Hosts First Creator Workshop In Lagos, Unveils New Monetization Tools For Nigerian Influencers
July 30, 2024On July 18, Meta hosted its inaugural creator workshop in Lagos, Nigeria, gathering over 20 prominent...
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Brand
Adidas Joins Fortnite With Exclusive In-Game Fashion Collection
July 30, 2024Epic Games’ Fortnite announced an official collaboration with Adidas. This partnership introduces a new line of...
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Platform
Pinterest Appoints Ex-Google Shopping Exec Matt Madrigal As CTO
July 30, 2024Pinterest announced the appointment of Matt Madrigal as its new Chief Technology Officer (CTO). Madrigal joins...
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Influencer
Aaron Burriss The VidCon Veteran: A Decade Of Insights From The Creator Economy’s Biggest Event
July 30, 2024For Aaron Burriss, VidCon isn't just an annual event – it's a barometer for the entire...
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Influencer
Morgan Gold And The New Homesteaders: How Social Media Is Fueling A Back-To-The-Land Movement
July 30, 2024As the pandemic hit, millions turned to Morgan Gold to learn how to grow their own...
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Tech
From Football To AI: Kaepernick’s Surprising New Venture Empowers Creators
July 29, 2024On July 24, former NFL quarterback and civil rights activist Colin Kaepernick launched Lumi, an AI-powered...
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Influencer
YouTube Star Steps Down From $1M+ Podcast Empire Due To Sexual Misconduct Allegations
July 29, 2024Cody Kolodziejzyk, known as Cody Ko on YouTube, is stepping away from day-to-day operations at TMG...
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Brand
Influencer Alert: Cameo’s Legal Battle Reveals Hidden Risks In Paid Endorsements
July 29, 2024Cameo, the platform known for celebrity video messages, agrees to a $100,000 settlement with 30 state...
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Influencer
gen.video Unveils PartnrUP To Streamline Content Collaboration And Answer Creator Economy Woes
July 29, 2024gen.video, an influencer marketing company founded in 2016, is making major moves in the creator economy...
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Influencer
From Viral Twins To Social Media Stardom: How The McClures Built A Family Brand
July 29, 2024What began as spontaneous videos of twin girls has blossomed into a multi-faceted digital empire –...
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Platform
Level Up Creators’ 2-Pronged Approach To Transforming Creator Businesses
July 29, 2024Level Up Creators is bringing Silicon Valley's recurring revenue model to individual content creators. Co-founded by...
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