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Commentary
Top 3 Factors That Make Podcast Listeners Hit Play [REPORT]
November 27, 2024A new survey from The Podcast Host reveals that show descriptions, episode titles, and publishing frequency...
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Platform
U.S. Federal Appeals Court to Rule on TikTok Ban Law by December 6
November 27, 2024A three-judge panel of the U.S. Court of Appeals for the District of Columbia will decide...
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Platform
Snapchat’s New AR Game Lets Users Skip the Week-Long Wait for the New Air Jordans
November 27, 2024Snapchat has launched an augmented reality game offering early access to Nike's Air Jordan 11 "Legend...
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Platform
TikTok Announces Major Black Friday, Cyber Monday Sales in the UK
November 27, 2024TikTok Shop UK has launched its largest Black Friday and Cyber Monday sale, offering discounts of...
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Agency
Ogilvy Introduces Influence Shield To Strengthen Creator Marketing Risk Management
November 27, 2024With creator marketing projected to reach $250 billion by 2025, Ogilvy unveils Influence Shield, introducing structured...
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Technology
Mtion Interactive: A Creator Platform That Lets Anyone Make Games Without Writing a Single Line of Code
November 26, 2024Mtion Interactive gives creators new ways to connect with their audiences through gaming, as founder Jeremy...
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Agency
Night Expands Digital Talent Roster Through Bottle Rocket Management Acquisition
November 26, 2024Night, the Chernin Entertainment-backed digital talent management company, has announced its acquisition of Bottle Rocket Management,...
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Platform
TikTok Chief Turns to Elon Musk Before Trump’s Return to Office
November 26, 2024TikTok CEO Shou Zi Chew has directly contacted Elon Musk, seeking guidance on U.S. matters ahead...
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Brand
P&G Banks on Chinese Douyin Influencers as Sales Decline
November 26, 2024Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...
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Brand
Taco Bell Hires Gen Z Content Creator Ashley Xu to Direct Their Latest Commercial
November 25, 2024Taco Bell has selected 22-year-old content creator Ashley Xu to direct their latest television commercial. The...
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Commentary
The Simple Ad Placement Strategy That Boosts Podcast Campaign Performance by Over 50% [REPORT]
November 25, 2024New research from Podscribe reveals that podcast ad campaigns with high-quality reads achieve over 50% better...
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Commentary
Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]
November 25, 2024New research from influencer marketing platform Traackr reveals that creators with smaller audiences consistently generate higher...
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Platform
Brazil Launches Major Crackdown on YouTube Gambling Ads After Uncovering Widespread Fraud Scheme
November 25, 2024Brazil's Sports Ministry has requested federal intervention to combat fraudulent gambling advertisements on YouTube after identifying...
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Platform
TikTok’s Ex-Product Head Sean Kim Joins Triller as CEO Amid App Strategy Shift
November 25, 2024Triller appointed former TikTok product head Sean Kim as CEO of its video app division, marking...
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Commentary
TikTok and Instagram Reels Neck-and-Neck in Reach [REPORT]
November 25, 2024Social media management platform Dash Hudson reports that TikTok closed the reach gap with Instagram Reels....
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Influencer
YouTuber Alan Chikin Chow Opens Massive K-Drama-Inspired Production Studio for Digital Entertainment
November 25, 2024Alan Chikin Chow, the “most-watched YouTube Shorts creator,” has launched a 10,000-square-foot production facility in Los...
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Influencer
Megan Collier Reveals How She Built a Successful UGC Business in One Year
November 25, 2024Megan Collier transformed her lunch break TikTok scrolling into a six-figure user-generated content (UGC) business within...
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Platform
Snapchat Debuts Its First-Ever Chat Ad for Universal’s ‘Wicked’ Musical
November 22, 2024Snapchat has launched its first Sponsored Snap advertisement in partnership with Universal Pictures to promote "Wicked"...
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Technology
Agentio: The AI Platform Making Creator Ads Up To 15x More Profitable Just Raised $12M
November 22, 2024Agentio, a platform automating creator content advertising, has secured $12 million in Series A funding led...
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Influencer
Jake Paul vs. Mike Tyson Breaks Record for ‘Most-Streamed Sporting Event Ever’ with 108M Live Global Viewers, Netflix Reports
November 22, 2024Netflix’s live-streamed boxing match between Jake Paul and Mike Tyson on November 15 garnered an average...
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