Latest News
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Platform
Serious TikTok Purchase Offer Emerges As U.S. Media Mogul Submits $50B Bid
February 24, 2025Reid Rasner, a 40-year-old Wyoming entrepreneur and media company executive, has submitted a $47.45 billion offer...
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Technology
Hypefy: The AI Platform Democratizing Influencer Marketing By Making Micro-Creator Campaigns Scalable
February 24, 2025 -
Technology
How Fourthwall Is Building The Back-End For Creator Commerce
February 24, 2025After surveying 500 content creators in the fall of 2024, Billion Dollar Boy reported that 93%...
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Agency
Bridging Tourism Boards And Travel Creators: The iambassador Model
February 24, 2025The global travel blogging market was valued at $4.72 billion in 2024 and is projected to...
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Agency
Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing
February 24, 2025Trending Travel turned the standard influencer marketing model upside down by becoming a million-follower platform itself...
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Influencer
When Creators Lead: Raymond Cua’s Case For Creative Freedom
February 24, 2025Most travel destinations want creators to hit tourist hotspots and iconic restaurants. However, not a few...
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Commentary
Study Forecasts Retail Media Becoming Cornerstone Of Consumer Goods Marketing
February 21, 2025The “2025 State of Retail Media” report, released by marketing technology firm Skai, examines how brands...
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Agency
Tech Meets Community: Mavely And Later Unite To Transform Creator Commerce
February 21, 2025Later’s recent acquisition of Mavely combines the latter’s creator commerce platform with the former’s leading brand...
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Commentary
The Great Algorithm Revolt: How Creators Are Breaking Free From Platform Control
February 21, 2025Creators are actively shifting away from algorithm-dependent platforms as they seek more direct control over their...
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Brand
Flipkart Taps Qoruz As Part Of Broader Creator Marketing Push
February 21, 2025Flipkart has partnered with influencer technology platform Qoruz to enhance its creator marketing capabilities starting in...
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Platform
TikTok Reorganizes Content Moderation Unit, Reduces Workforce
February 21, 2025TikTok has begun restructuring its trust and safety division, initiating layoffs across its global content moderation...
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Commentary
Social Media Platforms Top News Source For EU Youth, Surpass Traditional Media Outlets
February 21, 2025Recent research from the European Parliament Youth Survey reveals a significant shift in how young Europeans...
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Commentary
Dubai Press Club Gathers Top Local And International Influencers And Content Creators
February 21, 2025Dubai Press Club (DPC) hosted a gathering of prominent digital content creators and social media personalities...
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Technology
How AI Adoption Accelerates Influencer Marketing
February 20, 2025Artificial intelligence is streamlining how brands connect with social media influencers, with 54.8% of marketers reporting...
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Platform
TikTok Music Chief Ole Obermann Announces Departure, Ex-Warner Music Exec To Take His Position
February 20, 2025ByteDance's Global Head of Music Business Development, Ole Obermann, has announced his departure from TikTok, effective...
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Brand
The Human Element In Data-Driven Marketing: Building Real Connections Beyond Metrics
February 20, 2025Relationships between brands and creators with audiences nowadays are mostly discussed in terms of analytics, to...
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Agency
The Influencer Marketing Factory On Navigating Industry Shifts
February 20, 2025Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...
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Commentary
News Influencers Draw Regular Audience, But Recognition Remains Fragmented
February 20, 2025Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...
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Platform
TikTok Pushes Global E-Commerce Bid Despite Uncertain U.S. Future
February 20, 2025TikTok Shop is preparing to enter Italy, Germany, France, Japan, and Brazil with sellers able to...
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