Latest News
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Agency
How This 23-Year-Old Entrepreneur Built A Multi-Million Dollar Influencer Agency While Battling Cancer As A Teen
May 3, 2024At just 17 years old, Suhit Amin launched his influencer marketing agency, Saulderson Media, from his...
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Platform
TikTok And UMG Declare Truce: New Revenue Streams Or Controversial ‘Primacy Of Human Artistry’?
May 3, 2024Universal Music Group (UMG) and TikTok have announced a new licensing agreement, ending their months-long dispute...
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Platform
[REPORT] TikTok Shop Says It Vetted 6 Million Sellers To Protect Brands
May 3, 2024TikTok has released its first-ever TikTok Shop Safety Report, detailing its company’s efforts to maintain a...
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Commentary
[REPORT] From 9-To-5 to Full-Time Creators: How 6% Made The Leap Last Year
May 2, 2024ConvertKit’s “2024 State of the Creator Economy” report finds a growing number of creators leaving traditional...
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Technology
LTK Just Unlocked $26.6M In Extra Creator Earnings With These Genius Shop Updates
May 2, 2024Creator Commerce™ platform, LTK, has launched a suite of new updates to improve the creator-led shopping...
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Technology
Goodbye Guesswork: CreatorIQ Brings AI-Powered Creator Discovery To Snapchat
May 2, 2024CreatorIQ, a creator marketing platform, has partnered with Snap Inc. to integrate its AI-powered creator discovery...
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Agency
Snapchat Rolls Out The Red Carpet For Elite Agencies With Advanced Partner Perks
May 2, 2024Snap has unveiled its Advanced Partner Program, granting select marketing agencies and partners exclusive access to...
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Platform
Twitch Launches ‘Discovery Feed’ Just As Congress Threatens To Ban TikTok – Coincidence Or Strategic Move?
May 2, 2024Amazon-owned live-streaming platform Twitch has introduced a new short-form video feature called “Discovery Feed,” Bloomberg reports....
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Agency
Influencer Marketing Redefined: How My Haul Store Connects Brands With 100,000+ Influencers
May 2, 2024India-based influencer marketing company My Haul Store announced it has partnered with over 300 brands and...
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Agency
Influential’s EMEA Expansion Isn’t A “Copy-Paste Job,” Agency Promises A Media-First Approach For Brands
May 2, 2024U.S. influencer marketing company Influential has launched a dedicated division in the EMEA region, promising a...
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Strategy
Study Reveals The Sweet Spot For Maximum Influencer Engagement (Hint: It’s Not Mega-Stars)
May 2, 2024Wharton marketing professors Ryan Dew and Raghuram Iyengar, along with Zijun Tian of Washington University in...
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Brand
“The Eastern NIL Exchange” – EMU’s Fee-Free Solution For Student-Athletes To Monetize Their Brands
May 2, 2024Eastern Michigan University’s Department of Athletics, in collaboration with Teamworks Influencer, announced the launch of “The...
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Brand
Student-Athletes As Brand Ambassadors? This Philly University Is Making It Happen In A Major Way
May 2, 2024Saint Joseph’s University Athletics has launched a new initiative to assist student-athletes with Name, Image, and...
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Technology
Atmosfy’s Enticing Reward Strategy: Giving Back To The Creators And Community
May 1, 2024Atmosfy, a popular app that helps users discover local experiences in over 10,000 cities, has announced...
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Technology
This AI Startup Just Raised Funds to Improve Influencer Discovery
May 1, 2024Influencer marketing company vHub.ai has announced raising an undisclosed amount in a seed funding round from...
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Technology
Just Launched In UAE: The Influencer Platform Making Marketing Effortless
May 1, 2024Influencer marketing platform ‘following’ is launching in the United Arab Emirates. The data-driven company aims to...
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Commentary
[REPORT] Beyond Follower Count: The Real Factors Driving Influencer Rates (Surprising Data From 250K Payments)
May 1, 2024Influencer marketing rates have long been assumed to correlate directly with an influencer’s follower count. However,...
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Brand
Pack Like A Pro: Baggageless Teases Insider Traveler Lists From Top Influencers
May 1, 2024Baggageless, a provider of eco-conscious travel solutions, has announced a collaboration with prominent travel influencers to...
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Technology
How Much Can An Influencer Really Make? This AI Has The Scoop
May 1, 2024A new AI-driven influencer marketing platform, HireInfluencer, provides data-driven insights into potential influencer earnings and brand...
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Platform
EU Says No To TikTok’s Plan To Literally Pay Users Based On Their Screen Time
May 1, 2024TikTok announced it is shutting down its “TikTok Lite” rewards program after EU officials launched an...
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