Latest News
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Platform
YouTube’s 4-Part Formula For Making Shorts Ads People Actually Want To Watch And Share
April 23, 2024YouTube Shorts, the platform’s short-form video feature, has rapidly gained prominence, amassing 2 billion logged-in monthly...
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Brand
He Helped A Travel Brand Reach Over 1 Million Engaged Fans Without Spending A Dime On Ads
April 23, 2024Travel marketing firm Trending Travel has elevated Kieran Shew to managing director following a string of...
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Technology
Tech Entrepreneur Pours 10 Years Of Studying Social Media Into New Gen Z-Focused App
April 22, 2024Tiffany Zhong, a 27-year-old tech entrepreneur, has spent the past decade studying social media habits to...
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Brand
Taylor Swift X TikTok: Unpacking The ‘Tortured Poets Department’ Collaboration
April 22, 2024Pop superstar Taylor Swift has partnered with TikTok to deliver an immersive experience for her latest...
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Brand
Why The UK’s Labour Party Is Shifting Focus Toward Smaller Influencers During Election Campaign
April 22, 2024The UK’s Labour Party has appointed an employee to work with influencers and send positive messages...
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Agency
“ROI-Driven” Influencer Firm Shoplooks Celebrated For Innovative Retail Collabs
April 22, 2024Shoplooks, an influencer network firm, continues to earn industry recognition for its retail partnership campaigns. At...
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Commentary
Indonesia’s $32B Capital Relocation Bets On Gen Z Influencers To Make “Smart Forest City” Go Viral
April 22, 2024As Indonesia prepares to relocate its capital from overcrowded and sinking Jakarta to the new under-construction...
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Technology
Whalar Founding Duo Returns To The Helm, Announces New Hiring
April 22, 2024Neil Waller and James Street, the co-founders of Whalar Group, have been appointed as co-CEOs of...
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Technology
No More OnlyFans Fees? $5M Crypto Upstart Has Creators Drooling Over Its Decentralized Model
April 22, 2024Only1, a crypto startup building an OnlyFans-type adult content platform on the Solana blockchain, has announced...
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Brand
Inside The Rise Of SMITH&SAINT: The Female-Led Powerhouse Redefining Talent Representation And Brand-Building
April 22, 2024SMITH&SAINT is a female-led talent and brand-building agency, founded in 2018 by Britt St. George and...
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Brand
Meghan Markle’s Bold Move: Lifestyle Brand Launch With Influencers Ignites Controversy In Royal Circles
April 19, 2024Meghan Markle, the Duchess of Sussex, has launched her lifestyle brand American Riviera Orchard, stoking controversy...
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Brand
The Making Of ‘Passion’: Behind MyMuse And Influencer Dixie D’Amelio’s Soda Collaboration
April 19, 2024MyMuse, a beverage brand focused on delivering better-tasting, functional drinks, has partnered with social media influencer...
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Commentary
[REPORT] Influencers’ Role In Making U.S. Consumers Click ‘Buy Now’ On Amazon
April 19, 2024IZEA has released a new report that provides insights into the effectiveness of influencer marketing in...
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Platform
Need To Buy Tickets For Live Events? Look No Further Than TikTok
April 19, 2024TikTok has announced a new partnership with AXS, a global ticket seller, to offer fans a...
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Talent Collectives
Teamwork, Transparency And Brand Alignment: Unpacking Sintillate Talent’s An Award-Winning Influencer Agency’s Formula
April 19, 2024From Psychology Roots To Influencer Agency Pioneer Sinan Sahin's path to founding one of the UK's...
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Commentary
[REPORT] From Instagram To YouTube, India’s Creators Hold The Key To Billion-Dollar Brands
April 19, 2024A new study from Kofluence highlights how social media influencers and content creators are remolding several...
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Strategy
Do Creators Really Influence Consumer Buying Habits? More Than 1,000 Followers Answer Survey
April 19, 2024NeoReach, an influencer marketing platform, has released a report titled “Swipe to Buy 2024: How Creators...
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Platform
TikTok’s Taking “Notes,” Quietly Rolling Out Instagram Rival App In Australia, Canada
April 19, 2024TikTok has launched its new photo and text-sharing app, “Notes,” in Australia and Canada. The app...
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Commentary
A TikTok Ban Might Be Coming. Here’s How To Protect Yourself As A Creator.
April 18, 2024TikTok has become a platform for creators to display their skills, develop their brands, and connect...
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Influencer
Rylie Shaw: A Champion Athlete Motivating Millions With A Sincere Creative Approach
April 18, 2024In a niche saturated with personal training courses and consulting services, Rylie Shaw's approach stands out:...
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