Latest News
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Platform
Reddit Partners With DoubleVerify To Lift The Veil On A Crucial Advertising Metric – Here’s What It Means
June 13, 2024Reddit announced a partnership with DoubleVerify – an independent media effectiveness platform that uses AI to...
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Platform
TikTok’s Bold Move: Using Image Search To Compete With Amazon And Google For Online Shopping Supremacy
June 13, 2024TikTok is testing a new image search feature for shopping on its platform. The feature, first...
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Brand
Sin City’s MGM Reinvents Itself Again By Naming Viral Nation As Marketing Maestros
June 13, 2024MGM Resorts International, the Las Vegas-based global hospitality and entertainment giant, has named Viral Nation as...
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Commentary
[REPORT] The Surprising Way Most TikTok Users View News On The Platform
June 13, 2024A new study from the Pew Research Center offers insights into how Americans experience news on...
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Platform
Leaked Tests Hint At A Potential Hashtag Revival On Meta’s Threads App After Initial Snub
June 13, 2024Meta’s Threads app is experimenting with a new way to boost hashtag usage, according to findings...
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Platform
Is The Traditional Instagram Feed Dying? CEO Adam Mosseri Drops A Major Hint
June 13, 2024Instagram CEO Adam Mosseri has provided new insight into the factors driving content reach on the...
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Platform
YouTube’s “Test And Compare” Thumbnail Feature: The Secret To Going Viral?
June 13, 2024YouTube is rolling out a new "Test and Compare" feature for video thumbnails, a long-awaited tool...
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Platform
YouTube Is Putting Effects Creation In Creators’ Hands For The First Time
June 13, 2024YouTube announced it is experimenting with allowing creators to design and publish their own unique visual...
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Platform
Find Out The Controversial Reason X Just Privatized All Likes (From A Lead Engineer)
June 13, 2024X has rolled out an update that makes all "Likes" private within the app. According to...
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Influencer
Jake Paul’s Trip To CVS Sparked The Idea For Launching His New Men’s Care Line
June 13, 2024Social media influencer and professional boxer Jake Paul revealed in an interview with The Hollywood Reporter...
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Brand
Starbucks To Spark Connections Through Storytelling With New Content Venture
June 12, 2024Starbucks announced the launch of Starbucks Studios, a new initiative to produce original entertainment content aimed...
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Technology
Luma: The Influencer Platform That’s Bridging The Gap In The Middle East
June 12, 2024A new influencer marketing platform called Luma has debuted in the United Arab Emirates. It offers...
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Brand
8 Weeks To Social Media Success: Lemongrass Unveils Springboard For Optimized Travel Content And Influencer Strategies
June 12, 2024UK-based marketing agency Lemongrass has unveiled a new 8-week "Springboard" program to help travel brands optimize...
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Platform
Mobile Gaming Giant Voodoo Snaps Up Gen Z App BeReal For €500 Million
June 12, 2024Voodooo, a mobile apps and games publisher with 7B+ worldwide downloads, announced it acquired BeReal, the...
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Influencer
Influencer And Former Lib Dem Shakes Up Spanish Politics With Shocking 4.6% Of Vote For EU Seat
June 11, 2024A seasoned influencer and former member of the UK’s Liberal Democrat party has unexpectedly won three...
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Influencer
Nigerian Actress Temi Otedola Lands Major Brand Ambassador Deal With L’Oréal Paris Makeup
June 11, 2024L’Oréal Paris has named Nigerian actress, entrepreneur, and influencer Temi Otedola its new African Digital Brand...
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Agency
Gatorade, Coffee Meets Bagel Turned To This Under-The-Radar Agency For Influencer Campaigns – The Secret To Their Standout Work
June 11, 2024Uncharted Agency co-founders Victor Wong and Edward Kwag are on a mission to help creators and...
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Agency
Stride Social Co-Founder Shares His Secret To Helping Creators Build Sustainable Businesses
June 11, 2024Talent agencies play a crucial role in helping creators and brands navigate the challenges and opportunities...
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Technology
VidCon Baltimore 2024: Expanding Opportunities For Creators, Fans, And Industry Professionals In The Heart Of The East Coast.
June 11, 2024VidCon, the ultimate celebration of the Creator Economy, is returning for its second year to Baltimore,...
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Agency
Outshine Talent’s 360-Degree Approach To Helping Creators Boost Earnings While Staying True To Themselves
June 11, 2024Barbara Jones, a trailblazer in the creator economy, has been making waves since pivoting from music...
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