Latest News
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Agency
The Influencer Marketing Factory On Navigating Industry Shifts
February 20, 2025Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...
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Commentary
News Influencers Draw Regular Audience, But Recognition Remains Fragmented
February 20, 2025Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...
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Platform
TikTok Pushes Global E-Commerce Bid Despite Uncertain U.S. Future
February 20, 2025TikTok Shop is preparing to enter Italy, Germany, France, Japan, and Brazil with sellers able to...
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Agency
Publicis Groupe Eyes Latin America Expansion With Upcoming BR Media Group Takeover
February 20, 2025Publicis Groupe has entered into an agreement to acquire São Paulo-based BR Media Group to expand...
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Brand
GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub
February 19, 2025Rockstar Games has engaged in discussions with leading creators from Roblox and Fortnite about potential collaborations...
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Platform
LinkedIn’s Focus On View Duration Signals Growing Investment In Video Content
February 19, 2025LinkedIn has introduced average watch time tracking for video creators, expanding its suite of analytics tools...
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Technology
Need Financial Infrastructure That Pays Creators In 24 Hours? Call Hydrant Pay
February 19, 2025It goes without saying that the creator is a critical component of a brand’s marketing campaign....
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Technology
Building The Foundation: How Modash Creates Essential Infrastructure For Creator Partnerships
February 19, 2025"Most companies in this space haven’t invested in building the underlying technology that can deliver a...
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Influencer
YouTuber Kevin Paffrath Shuts Down ETF Amid Struggles With Returns, Expenses
February 19, 2025Kevin Paffrath, a financial influencer with over 2 million YouTube subscribers, is closing his Meet Kevin...
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Influencer
YouTube Star Steven He Takes Lead Role In Action Comedy ‘Kung Fu Deadly’
February 19, 2025Production has commenced in Dublin and County Meath for "Kung Fu Deadly," a supernatural action-comedy featuring...
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Technology
Discovery Of User Info Transfer From DeepSeek To ByteDance Spurs Data Protection Concerns
February 19, 2025South Korea's Personal Information Protection Commission (PIPC) has confirmed to Yonhap News Agency that Chinese AI...
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Commentary
TikTok Creators With Mid-Sized Followings Dominate Platform, Study Shows
February 19, 2025A new study from Pew Research Center reveals that mid-tier content creators, not mega-influencers, represent the...
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Talent Collectives
Pioneering Political Creator Management: How Colossal Influence Is Turning Controversial Content Into Brand Success
February 18, 2025In a world where brands run from controversy, Colossal Influence takes the other direction and embraces...
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Technology
How Fundmates Is Building The First YouTube-Focused Fintech Platform
February 18, 2025Fundmates founder & CEO Ilia Dronov says the creator economy lacks capital resources to help content...
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Agency
The ‘Community Moat’: Transforming Creator Relationships Into Strategic Assets
February 18, 2025Most brands build their influencer marketing strategies on platforms they don't control. SARAL founder and CEO...
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Talent Collectives
Slash Management: Creator Success Beyond Social Media
February 18, 2025Many TikTok stars fade after their viral moment. Not too few YouTubers plateau after early success....
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Talent Collectives
SliDE Consultancy: Championing Flexible Creator Management
February 18, 2025Creator talent management is facing a major challenge: traditional agencies lock creators into restrictive contracts, limiting...
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Commentary
India’s Creator Economy Surges 322% In Four Years, Research Shows
February 18, 2025New research from influencer marketing platform Qoruz reveals India's creator economy has expanded from 962,000 influencers...
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Agency
Merchantwise Group Expands Portfolio With Social Media Agency Buyout
February 18, 2025Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...
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Commentary
Podcast Watch Time Surges On YouTube And Spotify, Opens Revenue Opportunities For Creators And Brands
February 17, 2025Video podcast viewership in the United States has been on the rise, with major platforms like...
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