Latest News
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Platform
Meta Unveils 4 New Subscription Tiers To Unlock Premium Business Tools
May 9, 2024Meta announced an expansion of its paid verification subscription service for businesses, introducing four new pricing...
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Technology
Founder Lewis Tennant Leads The NZ Podcasting Summit To New Heights In The Era Of Digital Content Dominance
May 9, 2024Podcasting has emerged as a powerful medium for storytelling and audience engagement. Lewis Tennant, the visionary...
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Commentary
[REPORT] Measuring ROI: The #1 Influencer Marketing Challenge For 49% Of Brands (And How To Solve It)
May 8, 2024A full-service marketing agency for international premium and luxury brands, WHITE Communications, has released a report...
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Commentary
[REPORT] Instagram Steals The Social Media Spotlight With A 9% Surge In Brand Interactions
May 8, 2024The social media marketing platform Emplifi has released a report titled “2024 Social Media Benchmarks,” covering...
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Commentary
[REPORT] Move Over Fitspo: This Two-Week Instagram Experiment Caused A Massive Shift In Eating Habits
May 8, 2024In a novel pilot study published in the journal Digital Health in April 2024, researchers from...
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Influencer
CAA Just Signed A YouTube Star Who Turned Gaming Videos Into A Multi-Million Viewer Empire
May 8, 2024YouTube sensation LaurenZside, also known as Lauren Weber, has signed with leading talent agency CAA for...
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Brand
Holocaust Facts Vs. Fiction: ADL Equips Gen Z To “Spot Lies, Spread Facts” In Viral Initiative
May 8, 2024The Anti-Defamation League (ADL) has launched a new social media campaign aimed at Gen Z consumers...
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Platform
Threads’ New Cross-Posting Feature Could Be A Game-Changer (Here’s How It Works)
May 8, 2024Meta is rolling out a new feature that allows users to easily cross-post content from Instagram...
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Platform
The Surprising Reason TikTok Is A Marketer’s Dream Platform (According To New Data)
May 8, 2024New research from TikTok reveals that the popular video-sharing app is emerging as an unparalleled platform...
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Agency
Issa Rae’s Ensemble Aims To Close The 35% Pay Gap For Black Influencers – Here’s How
May 8, 2024Issa Rae, the creator of HBO’s "Insecure" and "A Black Lady Sketch Show," is launching a...
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Influencer
MrBeast Taking Control: Why The $600M YouTuber Has Parted Ways With His Manager
May 7, 2024Jimmy Donaldson, the 25-year-old YouTube superstar better known as MrBeast, is parting ways with his long-time...
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Influencer
How YouTube Creator Jake Tran Scales A Multi-Channel Media Business
May 7, 2024At just 25 years old, Jake Tran has rapidly built a prolific career and multi-million subscriber...
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Technology
Unique Genius: The Business Of Creators’ Podcast: Thinkific’s Greg Smith On Helping Creators Build Thriving Businesses In The Creator Economy
May 7, 2024Greg Smith, Co-Founder and CEO of Thinkific, is on a mission to empower creators to transform...
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Influencer
Overcoming Backlash And Loneliness: The Untold Struggles Behind One Woman’s Influencer Success
May 7, 2024Kara Simoné Weber’s journey from struggling single mom to celebrated influencer seems ripped from a Hollywood...
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Platform
TikTok’s Letting AI Curate The Hottest Content For Brands – Here’s How The Magic Happens
May 6, 2024TikTok has announced the rollout of “Pulse Custom Lineups,” a new advertising solution that utilizes generative...
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Platform
AI Is Invading Reels! Meta’s Plan To Supercharge Video Ads
May 6, 2024At the NewFronts presentation on Thursday, Meta announced several new AI-powered features aimed at enhancing advertising...
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Brand
Nikon Unveils Partnership Program Taping 9 Trailblazing Creators To Redefine Visual Storytelling
May 6, 2024Imaging and optics company Nikon Inc. is launching its “Nikon Creators Official Partners” program. This initiative...
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Brand
This Social Media Star Just Scored A Huge Beauty Deal With A Big Korean Brand
May 6, 2024Korean beauty brand Laneige has named social media influencer Sara Tendulkar, daughter of legendary cricketer Sachin...
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Influencer
How This Influencer Built An Business Around Empowering Women Through Fashion & Mindset
May 5, 2024Dani Kumrou traded in life as a classroom teacher almost nine years ago to build an...
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Commentary
Creators Are The New Media Powers – And YouTube Is Helping Them Build Empires
May 5, 2024YouTube revealed in a February letter that it has paid over $70 billion to creators, artists,...
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