Latest News
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Commentary
Dubai Seeks Spot Among The World’s Creator Economy Hubs
February 17, 2025Is Dubai the next mecca of the global creator economy? Creator economy insider Jim Louderback says...
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Talent Collectives
The Business Of Content Creation: Lawyer Merlyne Jean-Louis On Why Creators Need To Think Like CEOs
February 17, 2025"If you're an influencer or content creator, you are a business owner. Thus, you have to...
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Commentary
Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds
February 17, 2025A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...
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Platform
TikTok Returns To U.S. App Stores
February 17, 2025Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....
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Agency
Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable
February 17, 2025Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...
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Agency
How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts
February 17, 2025When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...
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Technology
Tech Startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 17, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Influencer
Inside the Billion-View Business: How Top YouTube Creators Built Empires in Children’s Content
February 15, 2025Forget traditional media deals—savvy creators are building multi-million view channels by creating content directly for kids...
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Commentary
Must-Attend Creator Economy Events In March 2025
February 14, 2025The creator economy is one of the fastest-growing segments of the global business landscape. According to...
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Commentary
Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement
February 14, 2025A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...
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Commentary
Study Reveals Instagram Creator Engagement Growth In 2024, Influencer Rates
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Agency
Privy Reviews: The ‘Rotten Tomatoes’ For Creators
February 14, 2025"Reviews are great for digital word of mouth," explains Vanessa Franz, founder and CEO of Privy...
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Influencer
Harvard Student-Athletes Bypass University’s Official NIL Marketplace
February 14, 2025Harvard student-athletes continue to secure brand partnerships independently despite the university's January launch of a centralized...
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Technology
Tech startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 14, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Technology
YouTube Boosts AI Feature, Rolls Out New Tools To Enhance Content Creation
February 13, 2025YouTube has announced a major expansion of its artificial intelligence (AI) capabilities, with CEO Neal Mohan...
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Agency
Creator Economy Sees Major Consolidation As TheSoul Publishing Acquires Mediacube Stake
February 12, 2025TheSoul Publishing recently acquired a majority stake in Mediacube. The deal combines TheSoul's content creation and...
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Agency
INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry
February 12, 2025“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...
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Strategy
Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines
February 12, 2025Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...
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Brand
Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media
February 12, 2025Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...
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Brand
New League Spurs Competition Among Golf Content Creators
February 12, 2025The golf creator economy continues to expand as The Peoples League launches with 12 social media...