Latest News
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Platform
TikTok Returns To U.S. App Stores
February 17, 2025Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....
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Agency
Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable
February 17, 2025Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...
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Agency
How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts
February 17, 2025When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...
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Technology
Tech Startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 17, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Influencer
Inside the Billion-View Business: How Top YouTube Creators Built Empires in Children’s Content
February 15, 2025Forget traditional media deals—savvy creators are building multi-million view channels by creating content directly for kids...
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Commentary
Must-Attend Creator Economy Events In March 2025
February 14, 2025The creator economy is one of the fastest-growing segments of the global business landscape. According to...
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Commentary
Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement
February 14, 2025A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...
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Commentary
Study Reveals Instagram Creator Engagement Growth In 2024, Influencer Rates
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Agency
Privy Reviews: The ‘Rotten Tomatoes’ For Creators
February 14, 2025"Reviews are great for digital word of mouth," explains Vanessa Franz, founder and CEO of Privy...
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Influencer
Harvard Student-Athletes Bypass University’s Official NIL Marketplace
February 14, 2025Harvard student-athletes continue to secure brand partnerships independently despite the university's January launch of a centralized...
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Technology
Tech startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 14, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Technology
YouTube Boosts AI Feature, Rolls Out New Tools To Enhance Content Creation
February 13, 2025YouTube has announced a major expansion of its artificial intelligence (AI) capabilities, with CEO Neal Mohan...
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Agency
Creator Economy Sees Major Consolidation As TheSoul Publishing Acquires Mediacube Stake
February 12, 2025TheSoul Publishing recently acquired a majority stake in Mediacube. The deal combines TheSoul's content creation and...
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Agency
INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry
February 12, 2025“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...
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Strategy
Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines
February 12, 2025Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...
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Brand
Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media
February 12, 2025Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...
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Brand
New League Spurs Competition Among Golf Content Creators
February 12, 2025The golf creator economy continues to expand as The Peoples League launches with 12 social media...
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Commentary
Instagram Biggest Beneficiary Of U.S. TikTok Ban, Sees 16% Jump In Posts
February 12, 2025Creators in the United States are quickly shifting content production to Instagram Reels following the Supreme...
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Platform
YouTube Reveals Connected TV Tops Mobile, Desktop Watch Time In U.S.
February 12, 2025In a blog post outlook for 2025, YouTube CEO Neal Mohan reveals that television screens have...
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Brand
Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa
February 12, 2025Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...