Commentary

Dubai Seeks Spot Among The World’s Creator Economy Hubs

Is Dubai the next mecca of the global creator economy? Creator economy insider Jim Louderback says...

Talent Collectives

The Business Of Content Creation: Lawyer Merlyne Jean-Louis On Why Creators Need To Think Like CEOs

"If you're an influencer or content creator, you are a business owner. Thus, you have to...

Commentary

Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds

A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...

Platform

TikTok Returns To U.S. App Stores

Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....

Agency

Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable

Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...

Agency

How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts

When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...

Technology

Tech Startup Uscreen Raises $150M To Power Influencer-Branded Apps

Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...

Influencer

Inside the Billion-View Business: How Top YouTube Creators Built Empires in Children’s Content

Forget traditional media deals—savvy creators are building multi-million view channels by creating content directly for kids...

Commentary

Must-Attend Creator Economy Events In March 2025

The creator economy is one of the fastest-growing segments of the global business landscape. According to...

Commentary

Report: DTC Brands See ‘Humor Ads’ Driving Higher Engagement 

A Motion research analyzing $100 million in advertising spend reveals that humorous content accounts for 25%...

Commentary

Study Reveals Instagram Creator Engagement Growth In 2024, Influencer Rates

Agency

Privy Reviews: The ‘Rotten Tomatoes’ For Creators

"Reviews are great for digital word of mouth," explains Vanessa Franz, founder and CEO of Privy...

Influencer

Harvard Student-Athletes Bypass University’s Official NIL Marketplace

Harvard student-athletes continue to secure brand partnerships independently despite the university's January launch of a centralized...

Technology

Tech startup Uscreen Raises $150M To Power Influencer-Branded Apps

Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...

Technology

YouTube Boosts AI Feature, Rolls Out New Tools To Enhance Content Creation

YouTube has announced a major expansion of its artificial intelligence (AI) capabilities, with CEO Neal Mohan...

Agency

Creator Economy Sees Major Consolidation As TheSoul Publishing Acquires Mediacube Stake

TheSoul Publishing recently acquired a majority stake in Mediacube. The deal combines TheSoul's content creation and...

Agency

INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry

“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...

Strategy

Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines

Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...

Brand

Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media

Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...

Brand

New League Spurs Competition Among Golf Content Creators 

The golf creator economy continues to expand as The Peoples League launches with 12 social media...