Latest News
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Commentary
Instagram Biggest Beneficiary Of U.S. TikTok Ban, Sees 16% Jump In Posts
February 12, 2025Creators in the United States are quickly shifting content production to Instagram Reels following the Supreme...
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Platform
YouTube Reveals Connected TV Tops Mobile, Desktop Watch Time In U.S.
February 12, 2025In a blog post outlook for 2025, YouTube CEO Neal Mohan reveals that television screens have...
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Brand
Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa
February 12, 2025Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...
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Commentary
Engagement Consistency Delivers Higher ROI vs Campaign-Based Marketing, TikTok Research Shows
February 12, 2025New research from TikTok's Marketing Science team shows measurable benefits for companies that maintain consistent community...
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Platform
TikTok Confirms U.S. Data Security Team Guards User Information
February 12, 2025As tensions regarding TikTok’s access to American user data mount, the company has issued a statement...
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Platform
Game On For Snapchat X NFL Creator Program, AR Experience
February 12, 2025Snapchat unveiled its first official NFL creator partnership for Super Bowl LIX, alongside new augmented reality...
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Brand
Fox Acquires Podcast Company Red Seat Ventures To Strengthen Creator Economy Presence
February 12, 2025Fox Corporation has acquired Red Seat Ventures, a creator economy company that will operate within Fox's...
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Commentary
Influencer Marketing Spend To Grow In 2025, Along With Rise Of Local & Niche Creators
February 12, 2025U.S. influencer marketing spending will grow 14.2% to $9.29 billion in 2025, excluding paid media amplification...
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Influencer
Gabby Beckford On How Creators Should Build Their Businesses In A Maturing Creator Economy
February 12, 2025For creatorpreneur and Packs Light founder Gabby Beckford, creators are not just content machines anymore; they...
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Influencer
Jake Paul Decries Canelo Snub After Mexican Champ Inks Fight Deal With Riyadh Season
February 12, 2025The previously announced Jake Paul-Saul “Canelo” Alvarez fight is off, with the social media influencer-turned-boxer decrying...
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Commentary
ISD Study: TikTok’s Search Engine Creates Dangerous ‘Pathways’ Between Hate Speech And Targeted Groups
February 12, 2025Research published by the Institute for Strategic Dialogue (ISD) reveals how TikTok's search algorithms process and...
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Agency
Whalar Group’s Sixteenth Launches Sports Division to Empower Athletes in the Creator Economy
February 11, 2025Sixteenth, a division of Whalar Group, has launched Sixteenth Sports, a new division that will redefine...
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Platform
TikTok Skirts U.S. Restrictions, Allows Android Downloads via Package Kits
February 11, 2025TikTok has introduced a new distribution method for U.S. Android users, enabling app downloads through package...
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Brand
Moving at the Speed of Culture: Jordan Howlett Gives His 35M Followers VIP Behind The Scenes Access to Lakers’ Blockbuster Dončić Trade
February 10, 2025When the NBA's biggest trade bombshell of the season dropped – Luka Dončić moving to the...
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Influencer
Fashion TikToker Nicky Campbell Signs With The Jeffries for Management
February 10, 2025Nicky Campbell, a fashion industry veteran turned social media commentator, has signed with The Jeffries for...
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Platform
U.S. VP Vance to Negotiate Potential TikTok Sale
February 10, 2025United States Vice President J.D. Vance and National Security Adviser Michael Waltz will lead negotiations for...
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Platform
Elon Musk Says He Is Not Bidding For TikTok
February 10, 2025Elon Musk, CEO of Tesla and SpaceX, confirms he has not submitted a bid for TikTok...
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Commentary
Over 90% of Internet Users Watch TV Content via Streaming, Highlights Shifting Digital Content Consumption
February 10, 2025New research from We Are Social reveals significant changes in how people consume digital content, with...
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Commentary
Research Shows Trump ‘Most Mentioned’, X Most Dominant in U.S. Elections Coverage
February 10, 2025News influencers posted about Donald Trump twice as frequently as Kamala Harris during the 2024 presidential...
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Commentary
Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea
February 10, 2025KakaoTalk dominates South Korea's social media market with a 98.9% adoption rate among adults, surpassing both...
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