Latest News
-
Commentary
Engagement Consistency Delivers Higher ROI vs Campaign-Based Marketing, TikTok Research Shows
February 12, 2025New research from TikTok's Marketing Science team shows measurable benefits for companies that maintain consistent community...
-
Platform
TikTok Confirms U.S. Data Security Team Guards User Information
February 12, 2025As tensions regarding TikTok’s access to American user data mount, the company has issued a statement...
-
Platform
Game On For Snapchat X NFL Creator Program, AR Experience
February 12, 2025Snapchat unveiled its first official NFL creator partnership for Super Bowl LIX, alongside new augmented reality...
-
Brand
Fox Acquires Podcast Company Red Seat Ventures To Strengthen Creator Economy Presence
February 12, 2025Fox Corporation has acquired Red Seat Ventures, a creator economy company that will operate within Fox's...
-
Commentary
Influencer Marketing Spend To Grow In 2025, Along With Rise Of Local & Niche Creators
February 12, 2025U.S. influencer marketing spending will grow 14.2% to $9.29 billion in 2025, excluding paid media amplification...
-
Influencer
Gabby Beckford On How Creators Should Build Their Businesses In A Maturing Creator Economy
February 12, 2025For creatorpreneur and Packs Light founder Gabby Beckford, creators are not just content machines anymore; they...
-
Influencer
Jake Paul Decries Canelo Snub After Mexican Champ Inks Fight Deal With Riyadh Season
February 12, 2025The previously announced Jake Paul-Saul “Canelo” Alvarez fight is off, with the social media influencer-turned-boxer decrying...
-
Commentary
ISD Study: TikTok’s Search Engine Creates Dangerous ‘Pathways’ Between Hate Speech And Targeted Groups
February 12, 2025Research published by the Institute for Strategic Dialogue (ISD) reveals how TikTok's search algorithms process and...
-
Agency
Whalar Group’s Sixteenth Launches Sports Division to Empower Athletes in the Creator Economy
February 11, 2025Sixteenth, a division of Whalar Group, has launched Sixteenth Sports, a new division that will redefine...
-
Platform
TikTok Skirts U.S. Restrictions, Allows Android Downloads via Package Kits
February 11, 2025TikTok has introduced a new distribution method for U.S. Android users, enabling app downloads through package...
-
Brand
Moving at the Speed of Culture: Jordan Howlett Gives His 35M Followers VIP Behind The Scenes Access to Lakers’ Blockbuster Dončić Trade
February 10, 2025When the NBA's biggest trade bombshell of the season dropped – Luka Dončić moving to the...
-
Influencer
Fashion TikToker Nicky Campbell Signs With The Jeffries for Management
February 10, 2025Nicky Campbell, a fashion industry veteran turned social media commentator, has signed with The Jeffries for...
-
Platform
U.S. VP Vance to Negotiate Potential TikTok Sale
February 10, 2025United States Vice President J.D. Vance and National Security Adviser Michael Waltz will lead negotiations for...
-
Platform
Elon Musk Says He Is Not Bidding For TikTok
February 10, 2025Elon Musk, CEO of Tesla and SpaceX, confirms he has not submitted a bid for TikTok...
-
Commentary
Over 90% of Internet Users Watch TV Content via Streaming, Highlights Shifting Digital Content Consumption
February 10, 2025New research from We Are Social reveals significant changes in how people consume digital content, with...
-
Commentary
Research Shows Trump ‘Most Mentioned’, X Most Dominant in U.S. Elections Coverage
February 10, 2025News influencers posted about Donald Trump twice as frequently as Kamala Harris during the 2024 presidential...
-
Commentary
Survey Reveals Homegrown App That Dominates YouTube and Instagram in Korea
February 10, 2025KakaoTalk dominates South Korea's social media market with a 98.9% adoption rate among adults, surpassing both...
-
Platform
Trump Wants TikTok Deal But China Has Other Plans, Sources Say
February 10, 2025Chinese officials are prepared to let TikTok’s U.S. operations shut down rather than approve a forced...
-
Platform
German Groups Sue Elon Musk’s X Over Hidden Election Data That Could Track Disinformation
February 10, 2025Two German activist organizations have filed a lawsuit against X in a Berlin court, claiming the...
-
Platform
British Parents Sue TikTok Over Viral Challenge Deaths
February 10, 2025A group of British parents filed a wrongful death lawsuit against TikTok and its parent company,...
Trending
