Latest News
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Technology
TalkShopLive Unlocks New Retail Customer Pool With Shoppable Simulcast Instagram Launch
March 13, 2024Major video commerce and retail media platform TalkShopLive unveiled the launch of its innovative Shoppable Simulcast...
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Platform
Meta Caters To Creator Economy By Rewarding Diverse Facebook Content With Performance Bonus
March 13, 2024Meta is stepping up efforts to enhance its creator economy outfit on Facebook by expanding monetization...
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Platform
MarketPryce’s Algorithm Matches Brands with Student-Athletes Based on Shared Values
March 13, 2024MarketPryce, founded by Jason Bergman, is a platform that facilitates meaningful partnerships between companies and college...
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Influencer
Chinese Influencer Comes Under Fire As AI Course Sales Scandal Unfolds
March 12, 2024A prominent Chinese social media influencer who goes by “Li Yizhou” is facing intense scrutiny over...
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Platform
TikTok’s Bold Plan To Take On YouTube For Creator Dominance
March 11, 2024TikTok unveils a sweeping set of new tools and resources aimed at empowering creators to monetize...
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Brand
WWE Taps Gen Z Audience With Logan Paul & KSI’s PRIME Hydration Partnership
March 11, 2024WWE strikes a new global partnership with Logan Paul and KSI's PRIME Hydration beverage brand. The...
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Agency
How Two 20-Somethings Built A Gen Z Empire Of 10,000+ Trendsetters
March 11, 2024Co-Founded by Shaina Zafar and Ziad Ahmed in 2016, JUV Consulting has carved out a unique...
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Influencer
Betr Sportsbook’s Winning Bet: Valued At $375 Million, Backed By Jake Paul
March 11, 2024Social media star turned boxer Jake Paul has made a big bet on the sports betting...
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Agency
The Smart Local Strengthens Influencer Marketing Presence With X10 Media Acquisition
March 11, 2024The Smart Local (TSL) Media Group has acquired X10 Media, an influencer marketing services agency operating...
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Agency
Instagram Surges Ahead: Takes The Lead From TikTok In Global Downloads Race
March 11, 2024Instagram overtakes TikTok as the world's most downloaded app in 2023 after trailing the latter for...
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Platform
Biden’s Double Strategy: Talks TikTok Ban With Congress, Yet Embraces It In Campaigns
March 11, 2024Weeks before lawmakers introduced a bill calling on China’s ByteDance to divest the popular video app...
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Commentary
The Surprising Connection Between Health Influencers, AI, and Medical Misinformation Online
March 11, 2024Health-related information and misinformation spread like wildfires online. And even wildfires are no longer free from...
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Platform
From 800K to 4 Million: Can Bluesky Maintain Its Incredible Growth Rate and Dethrone X
March 8, 2024It’s been over a year since Musk famously purchased the popular micro-blogging platform Twitter, now X....
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Influencer
GlowLab Collective: The Boutique Agency Helping Dermatologists & Surgeons Become Top 1% Influencers
March 8, 2024Susan Yara spent years as a writer, reporter, and editor focused on online publications and channels....
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Platform
YouTube Create Opens The Gates For Content Creators To Produce Next-Level Videos On The Go
March 8, 2024YouTube has launched a new video editing app called YouTube Create that aims to simplify the...
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Brand
400M Views & Counting: Why ESPN’s Bet on an All-Female Creator Network Is Paying Off Big
March 7, 2024ESPN unveils its second Creator Network class, making waves as the first major media entity to...
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Influencer
John Cena Joins OnlyFans: Brilliant Move Or Foolishness?
March 7, 2024WWE superstar and actor John Cena has made an unexpected move by joining the subscription-based platform...
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Brand
Clinique Forms Derm Creator Council To Promote Skincare Products
March 7, 2024Estée Lauder's skincare brand Clinique is taking a new approach to social media marketing by partnering...
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Platform
Instagram Revamps Brand Partnerships With Creator Marketplace
March 7, 2024Instagram is expanding its Creator Marketplace, a unique platform that connects brands with content creators. The...
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Commentary
Silent TikTok Majority – Surprising Truth About Adult User Habits
March 7, 2024A new study from the Pew Research Center reveals some counterintuitive findings about how U.S. adults...
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