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Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel

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Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel

Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently launched opposition research firm Loomered Strategies to assist in vetting White House personnel, according to multiple sources familiar with the matter. The firm offers opposition investigation, “executive level vetting,” and response services.

In confirming these conversations to Politico Playbook, Loomer claimed the Trump administration has a “clear deficiency” in “vetting operations,” stating her firm “would be honored and eager to serve the administration for their vetting and research needs.”

Recent Influence on Personnel Decisions

Earlier this month, the White House dismissed several members of the National Security Council (NSC) after Loomer reportedly expressed concerns about their loyalty to President Trump during an Oval Office meeting. 

According to CNN, Loomer compiled a list of approximately a dozen administration members she claimed were not committed to the president’s agenda.

President Trump downplayed Loomer’s influence over the decision, telling reporters that the administration was “always” letting people go for various reasons and that Loomer was not involved. He did, however, describe her as “a very good patriot.”

Pentagon Nominee Targeted

On April 8, Loomer took it to X to publicly challenge the nomination of Colonel Earl Matthews for the Pentagon’s top lawyer position. She alleged that Matthews “hates” Defense Secretary Pete Hegseth and warned that Hegseth was at risk of being “subverted and obstructed” by Matthews.

Loomer claimed Matthews was involved in dismissing Hegseth from the DC National Guard over allegations regarding a tattoo. She also highlighted Matthews’ connections to former National Security Adviser John Bolton and former Joint Chiefs Chairman General Mark Milley, both of whom have had public disagreements with President Trump.

Matthews denied Loomer’s accusations in an X post, assuring her he “firmly” supports Trump’s policies.

Unofficial Role Amid Expanding Media Access

Despite her apparent influence, Loomer does not hold an official position within the Trump administration.

The administration recently opened White House press briefings to non-traditional media, including podcasters, bloggers, and social media influencers. Press Secretary Karoline Leavitt announced in January that the White House would reserve space for “new media voices,” citing shifts in American news consumption patterns. 

More than 7,400 content creators submitted applications for White House press credentials within 24 hours of the announcement.

According to Pew Research Center data, nearly 40% of adults under 30 now rely on influencers as their primary source for current events and political news.

Nii A. Ahene

Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.

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