UK-based marketing agency Lemongrass has unveiled a new 8-week “Springboard” program to help travel brands optimize their social media and influencer marketing strategies, TTG confirmed.

The virtual program aims to provide a toolkit for upskilling brand marketing teams on content creation, publishing, measurement, and influencer engagement. It consists of four modules covering auditing existing strategies, defining content pillars, developing asset and editorial calendars, and identifying suitable influencers.

“We talk to many travel brands struggling to implement effective social and influencer campaigns,” Lemongrass Managing Director Abi Best stated, TTG reports. “They lack resources, are unsure what content resonates, and don’t know how to measure success.”

The personalized Springboard curriculum is delivered via collaborative online workshops. Brands receive customized deliverables, including a content audit, competitor analysis, SEO-optimized content strategy, lookbook of inspiring creative, social media content calendar, style guide, KPIs, and influencer target list.

To activate the influencer plan, Lemongrass will handle outreach and coordinate three complimentary influencer visits from the approved target list. The chosen influencers’ trusted voices and tailored audiences are designed to help grow the brand’s social following through the creation of “social-first” sponsored content.

Enrollment details and pricing for Lemongrass’ Springboard program were not disclosed. The inaugural courses are slated to commence this summer.