Which link-in-bio tool works best for influencers and content creators?

The link in your bio is an important feature on your profile, as it is often the first thing that your followers will see and interact with. It is essential to make sure that the link is effective in attracting clicks. In the past, users had to constantly update their bio link to promote their latest content or products. 

However, now many influencers and content creators use personalized landing pages that provide access to all of their information in one easy-to-use link, which saves time and keeps followers engaged. 

There are several link-in-bio tools available, and in this article, we will compare Linktree and Carrd to help you determine which one is right for you.

Linktree

Created in 2016, linktree is by far the most popular link-in-bio tool on the market. With over 30 million users, including a large celebrity clientele, chances are you or someone you know has used linktree in the past. 

The company was created by brothers Alex and Anthony Zaccaria, along with their business partner Nick Humphreys, after realizing how tedious it was to be constantly changing the links out of their client’s bios. 

And so, Linktree was born, though this also started a revolution of competitors.  

However, Linktree has been included in CNBC’s “Upstart 100” list of promising startups, and was also named as Most Innovative Company in 2020 by Fast Company, which has previously been awarded to companies such as Reddit and Periscope. 

It is safe to say Linktre.e is one of the most popular tools and certainly has its advantages being such a well-known company.

What are some of Linktree’s features?

Linktre.s has both free and paid plans that you can choose from. But you don’t necessarily have to pay for the tool, as the free features are enough for a simple, clean landing page.

Linktree offers several free features, including:

• Unlimited links
• Link locks for sensitive information
• Integration with TikTok
• Ability to accept payments through Paypal and Square
• Limited customization options for themes
• Limited analytics, including unique clicks, click location, and click-through rate
• Free themes, headers, and customization options for your profile picture, title, and bio description.

Here is an example of a free landing page from Linktre.e:

The branding is small but obvious in the center. You can play around with colors, link options, have a profile picture, and have many different customization options.

You also have access to analytics such as unique clicks, total views, and click through rate, all shown in a easy-to-read graph.

However, if you want more advanced analytics, customization options, and the ability to remove the linktree brand from your page, you will have to upgrade to the premium plans.

Linktree offers three different pricing tiers: the Starter plan for $5 per month, the Pro plan for $9 per month (recommended by Linktree), and the Premium plan for $24 per month.

The Starter plan includes additional customization options such as a spotlight link and scheduling feature, as well as the ability to upload custom images and videos. 

The Pro plan includes most of the features of the Premium plan, with a few exceptions. This includes unlimited themes, advanced analytics, the ability to remove Linktree’s branding, and enhanced customer support.

The Premium plan is designed for large businesses and includes a customer service manager, fast support response times, an onboarding call, and access to exclusive content. This plan is referred to as Linktree’s “VIP” option.

Carrd

This tool takes a slightly different approach to the landing pages we have talked about before. 

Carrd was founded by AJ, an American website designer, entrepreneur, and businessman, 

Carrd is a one page website building platform that aims to create landing pages, personal websites, or anything else you can put your mind to it. The best part is, most of the features are 100% free. As of August 2022, Carrd had over 800,000 users, and has been named one of the easiest website builders.

While linktre.e has one format and sticks to it, you can design various different Carrds and are not limited to one template.

These are more designed like mini websites, rather than a landing page of links. You can take full creative control with these template options below.

For more elaborate, premium templates, you can choose to upgrade to Carrd’s premium plan for just $19 USD a year. Just as a reminder, Linktre.e’s premium plan is $24 USD per month. So Carrd might be the most economical option for you. Even Linktre.e’s cheapest option at $5 USD a month is more expensive than Carrd is for the entire year.

But, Carrd offers dozens of free templates that are readily available for you if you do not want to pay.

If you have design or website experience, you can even choose to start with a blank canvas if you want to totally design your own. 

But if you are lacking in design experience, that is not a problem. Carrd is simple to use and easy to navigate, with straightforward instructions if this is your first time crafting your own webpage. 

Without even having to sign up, you can start designing your personal web page with the custom templates. Before you begin, Carrd even offers easy-to-read instructions and tips on how to navigate the site. This means you don’t have to hassle with creating an account and immediately start crafting your page.

This site is perfect for creators who are just starting out and might not have a lot of experience building and designing websites. Instead of paying for expensive website subscriptions from Wix or Squarespace, you can have full creative control on Carrd.

You can change the text, color, add photos, and craft your perfect website in minutes, and all without spending a dime.

However, if you want to add more premium features, Carrd does offer the option to go pro.

Their premium plan allows you to add your custom domain, so you don’t have to deal with the Carrd branding, as well as the option to create more than 3 sites, which is your limit with the free version. You can add contact forms, embed payment forms like Square or Typeform, receive access to advanced Google analytics, and more. 

While Linktre.e does offer many of those features with their free plan, you are definitely given more creative control with Carrd, which might be what attracts you to this option. 

If you want a more straightforward, simple landing page, with access to those basic unique click analytics, you may be more inclined to choose Linktre.e, especially for the brand recognition. 

However, if Linktre.e’s simplicity isn’t your style, Carrd could be the choice for you. Each tool is trusted and used by thousands of users, so either way, your link-in-bio will be in good hands.

Which link-in-bio tool is right for you? Do you use another competitor? Let us know down below!