Which link-in-bio app is the best for content creators?

Many of your favorite creators may use vastly different alternatives, from Carrd, to Bio.fm. But today, we will be taking a look at two competitors, Linktree and Koji.

The link in your bio may be the most important aspect of your social media profile. 

This link is what will lead your followers and potential consumers of your content to your blog, website, or other social media profiles. This could also be what they click to purchase items through affiliate links, schedule an appointment, or leave you a tip. 

These link-in-bio tools are often called landing pages in the digital marketing world, which is a term used to describe a specific webpage that only has one goal in mind – in this case, leads your followers to your content in an efficient, convenient way. 

So, it’s important that that link is unique and stands out. There are many different options for crafting that perfect link-in-bio tool. Many of your favorite creators may use vastly different alternatives, from Carrd, to Bio.fm.  But today, we will be taking a look at two competitors, Linktree and Koji.

Linktree

Linktree is by far the most popular of the link-in-bio tools. With over 30 million users, you may have already tried this tool out for yourself, or you definitely know someone who has. They have major celebrity clients, from companies like HBO to one of the most followed celebrities of all time, Selena Gomez. 

Linktree was founded in 2016 and has since grown to the most well known tool for crafting that perfect bio link. Known for its accessibility and simplicity, anyone can create a Linkree in minutes and connect it to nearly any social media profile. 

The tool is very popular with influencers. Summer Mckeen, a popular Salt Lake City influencer with 1.8 million Instagram followers, uses linktree to show off her Amazon storefront, her other social profiles, and beauty products that she has sponsorships with. Check out hers down below:

As you can see, Mckeen has been creative with her link, with the background being a custom design that fits in with her personal brand. 

So, what can you do with Linktree?

Get Creative With Design

Linktree offers multiple free designs and templates, and much more if you subscribe to their premium subscriptions. 

Below are some of the templates to choose from

Valuable Analytics 

All of your traffic will be coming from this one link if you have it placed in all your social profiles. So it’s important that you have access to all of that information. Linktree provides access to valuable analytics, such as unique clicks, location of your clicks, and which links are the most popular. If you have a storefront connected, you can even see how much revenue you are making. Below are some examples of what your data could look like

Connect With What You Already Have

Because Linktree has worldwide recognition,  you can connect with hundreds of different apps directly without ever having to leave Linktree’s site. You can connect Square for secure payments to your online storefront, Bands In Town if you’re a musician, or any other social media outlet you can think of.

What Are The Prices?

Linktree offers a free option that never goes out of style, though you miss out on a lot of key analytics, design templates, and other features that premium members receive. Though, your Linktree can have unlimited links, a QR code, and the option to connect with Paypal, Shopify, and Tipjar.

If you want more features, you can switch to either 3 plans:

The Starter — for $5 USD a month, you gain access to more customization options, the option to join their Amazon associate program,  and the ability to have slightly more in-depth analytics.

The Pro (Linktree’s “VIP plan) —- for $9 USD a month, you have even more extended themes, you can hide Linktree’s logo from your site, gain access to the analytics from your e-commerce, as well as conversion tracking and many other features.

The premium – for $24 USD a month, you have access to everything above including lifetime analytics, quicker customer support, and exclusive content. This is recommended for large businesses, not necessarily individual influencers. 

Koji

Koji is a link-in-bio tool aimed specifically at e-commerce for online content creators. So if you have a small business or you are often selling products to your followers, this might be the right tool for you.

Koji has been featured in major brands such as Wired, Insider, The Atlantic, and Fast Company. Having only launched in March of 2021, they are already one of the most successful link-in-bio tools, especially for those specializing in online orders.

They claim to be the best way to sell directly from your social profiles, and aim to use their single-site landing page instead of building “overly complicated storefronts.”

Koji is an easy-to-use site, and differs from Linktree’s brand of organizing all your social profiles into one convenient list. Instead, you would use this tool to direct followers immediately to your digital storefront . 

After you’re signed up, you can choose a template from the following list, including hundreds of other options. These templates can be specific to your brand, such as the option to specifically sell video courses, or can be more vague, such as simply selling a service. 

After you pick your template, you may have the option to customize it. If not, choosing your template will direct you to a screen like this.

This will show you how much it costs to publish the link, (though the majority of the time, these are 100% free) as well as what transaction fees will be included. 

On this example, you can see you will be able to keep 95% of the funds from purchases for the ‘Sell a Service’ template.

Your dashboard will look something like this once you have configured your template. You can easily see how much money you made in the top right corner, as well as the option to see your top customers. Other analytics include location of where your purchases are coming from, the visitor source, total views, and views in the last five minutes, which could be helpful if you are having last-minute-sales.

 If you have multiple links and storefronts, you can see them all right here in the dashboard as well. 

Instead of offering different pricing tiers like Linktree, these templates are free and the analytics are not behind a paywall either. Instead, Koji earns its money by taking transition fees from your purchases. For comparison, Square has a 2.9% transition fee when consumers purchase through them, and Linktree will often charge a transition fee as well depending on your plan.

However, some transaction fees are much higher, including the ‘Exclusive Photos’ template, which will take up to 10% of your earnings. 

Depending on your needs, both of these tools could work for you as a content creator. Do you need a simple link-in-bio tool to conveniently place all your socials in one place to direct your followers in the right direction, as well as having the option to have help with your e-commerce? Or would your focus rather be on crafting easy-to-build storefronts that are also easy for your followers to navigate? 

Which one will you end up using? Do you have an alternative tool you want us to talk about? Comment down below.