Which link-in-bio tool is best for content creators?

There are many different link-in-bio tools you can use. Today, we’ll be taking a look at two options, Linktree and Link in Bio by Later.

The link in your bio may be the most important part of your social profile. This is the link that could make or break you, so you want to make sure that it’s a good one.

Being constricted to only one link is tough. 

Back in the day, you may have had to constantly be changing out the link each time you had a new sale going on, or a latest Youtube video you wanted your followers to watch. But these days, many different companies have created a way for you to design a single webpage that homes all those links in one. 

These are called landing pages. In digital marketing terms, a landing page is a single webpage with one goal. A personalized landing page is a streamlined way to make sure your followers have all the information they need right there in front of them.

Linktree

Founded in 2016, Linktree was one of the first link-in-bio tools on the market and still continues to be a popular option for content creators today. The idea is simple – create a link for your links.

Linktree has a very simple design that appeals to many for their easy-to-use templates. Simply input your social links, and Linktree formats them into a readable, clickable list.

Even major celebrities use Linktree, such as Selena Gomez and Dwanye “The Rock” Johnson. They are the two most followed people on Instagram, which means you can trust their Linktree’s are getting major clicks.

You can take a look at their personalized Linktree’s below.

Both celebrities have taken a different approach to design. While Johnson has decided to keep it short and sweet with limited links, Gomez has a whopping fifteen different links available on her profile. The best part is, there is no wrong or right way to show off your socisal links.

What Features Does Linktree Have?

Linktree offers a range of features for free, including unlimited links, the ability to embed Tweets, Facebook, Twitch, or Youtube videos,  integration with TikTok, the option to receive payments through Paypal and Square, and limited analytics.

This includes data on unique clicks, click location, and click-through rate. You can easily track your engagement, monitor revenue, and discover what your statistics have been for the past month.

You can play around with many different themes and templates, like the ones below:

You can even integrate payment tools such as Paypal, Square or Shopify if you have an online business. That way you can easily track the sales you make via your link.

However, in order to gain access to more exclusive content, you will need to subscribe to the premium plans. 

The starter plan is $5 USD a month and comes with more customization options, the ability to schedule posts, and spotlight a link that you want your followers to see more than the others.

The pro plan is $9 USD and is Linktree’s VIP plan. You are given unlimited themes, in-depth analyitics, the ability to remove linktree’s branding, and more customer support.

The premium plan is $24 USD a month, and is designed for larger businesses. While you are allowed access to exclusive content and given exclusive support, individual creators, influencers and small businesses probably will only need to stick to the pro.

Link in Bio by Later

Link in Bio, created by the social media marketing company Later, is a “mini webpage” link-in-bio tool. Later was founded in 2014 and has been one of the most successful social media marketing platforms. 

They are partnered directly with Instagram and Pinterest. Some major brands that use Later are MeUndies, Patagonia, USA Today, Showtime, Fast Company, and The Wall Street Journal.  

Entrepreneur has even listed Later in 10 Instagram Tools To Help Build Your Following.

So clearly, this is a company to be trusted. Now that they’ve thrown their hat into the link-in-bio ring, what sort of features does Link In Bio offer?

Customization:

You can customize your Link in Bio with your choice of background colors, fonts, custom images as well as have a light or dark theme.

Link in Bio has two design options — for Instagram or for TikTok profiles.

(The one downside is that you have to have over one thousand TikTok followers to have a link in your bio, whereas Instagram allows accounts of any size to insert a link into your bio.)

You can even create a Featuted Banner for if there is one specific product or post you want to promote more than the others – sort of like Linktree’s spotlight link.

Here is what your Later dashboard will look like –

Most of these features are blocked if you don’t sign up for the premium plans, but you can still create and customize your link in bio without the payment plans.

Track your Audience

With advanced analyitics, Link in Bio promises you will be able to grow and track your audience. When you are sending your followers to external links, it can be hard to keep track of all that data, so Linktree has you covered. 

You can add up to 5 links per Instagram post and use their Shopify integration feature to track revenue. 

An example of what your data can look like can be found below

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How much will it cost?

Later has 3 pricing plans.Starter, Growth, and Advanced.

Starter is $18 USD a month and comes with all the Later features, as well as your customized Link in bio. This package includes access for one user to schedule and automatically publish to multiple social profiles, with the main app being Instagram. Starter also includes 30 posts per social profile and features such as Instagram Stories scheduling, Instagram Reels auto publishing, Carousel auto publishing, an AI that can tell you the best time to post on the app, unlimited hashtag suggestions, and up to 3 months of analyitics. 

Growth is $40 USD a month and is designed for teams, unlike starter which is designed for individual creators. This package includes access for three users to schedule and publish to multiple social profiles. Growth includes 150 posts per social profile, which is a significant increase compared to the starter package.

Additionally, the package includes everything in the starter package, as well as additional features to help with team and brand management. These include full analytics, which includes up to 1 year of data, the ability to remove Later branding on the Linkin.bio page, Instagram product tagging, more tools to collect media, and team and brand management tools.

The Advanced package is $80 a month, and you gain access to unlimited posts per each social profile. You can have up to 6 users on this plan, which is perfect for small teams. You also gain access to live chat support, as well as more exclusive content.

Both of these tools are extremely helpful for creators. For more advanced features that go beyond the link in your bio, Later might be the choice for you, but if you want to stick to simplicity, Linktree may be your best bet.

Which link-in-bio tool will you choose? Do you have another alternative you would like us to talk about? Let us know down below.