Influencer marketing agency Linqia is launching Creator Council, a new offering to enhance collaboration between brands and content creators. 

The Creator Council comprises three components:

1. Campaign Council: A group of creators works with brands on campaign strategy, providing insights into audience preferences and trends.
2. Brand Council: Creators engage in long-term partnerships with brands, collaborating on product reviews, messaging, and corporate education.
3. Research Council: A panel of hundreds of creators offers quantitative and qualitative consumer behavior and preferences data.

“Our clients strongly desire to go beyond traditional influencer collaborations and gain deeper insights into the creator economy,” Linqia COO Daniel Schotland said in a news release. “Creator Council directly responds to this demand.”

Linqia’s research indicates a correlation between creator involvement and campaign performance. According to the company, campaigns incorporating creator feedback before the briefing stage show a 2.4-time improvement in results.

“I appreciate how Linqia values me as a partner, not just someone who posts content to get paid,” stated Cynthia Huang, a creator participating in Linqia’s Creator Council. 

“They understand the value I can offer their clients,” Huang added.

While some influencer companies only offer technology, and others operate as pure-play agencies, Keith Bendes, Linqia’s VP of Strategy, said his company leverages science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by data-driven insights.

In July, Linqia unveiled a new offering to connect brands with creators specializing in “on the street” social media content, stating that the genre had gained significant traction over the past months.

“We’ve had a lot of demand for this content style over the past year,” Bendes said at the time. “Almost every brand is trying to play in this space now.”